Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Excitement is brewing over ChatGPT and how it can revolutionize human productivity. The release of ChatGPT has generated an overwhelming public response as the most human-like artificial intelligence (AI) system to date. The powerful tool essentially allows users to research and write through the power of AI, providing answers to a variety of prompts in … Read more
For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise … Read more
Giving back to the community is a pillar for us at All Points PR. Every quarter, our agency gathers for our Positive Impact program to volunteer at a Chicagoland nonprofit. This quarter, we helped pack 25,488 meals with Feed My Starving Children – enough meals to feed 70 children for an entire year! We’re proud … Read more
Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up … Read more
Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial … Read more
Gratitude is a common theme in November. Between Thanksgiving and the approaching holiday season, many people are expressing what they’re thankful for – The All Points team included. From personal to professional, we have a lot to give thanks for! Hear from a few of the Point People below: “I am thankful for my … Read more
The Northern Illinois Franchise Association (NIFA) virtually welcomed Brittany Driscoll, the co-founder and CEO of Squeeze, to its Q4 gathering to discuss her entrepreneurial journey and how she’s inspiring new and experienced entrepreneurs to meet and exceed their dreams. Prior to launching her own businesses, Brittany spent over a decade in marketing and advertising and … Read more
After a year of pandemic living under our belts, we’re probably all pros at scrubbing, disinfecting and using a little elbow grease. As our office transitions towards a hybrid model, a quick office spring cleaning is a fresh jump into sunnier days. It’s time to clean and organize your desk space, both at the office … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit … Read more
