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5 Franchise Marketing Trends for 2022

Marketing trends are always changing, and it can be hard to keep up. As we head into 2022, we’re tackling these trends using the proven methods our team mastered over our 10 years in business in new, innovative ways. Here are five marketing trends that franchises should take note of as we move into 2022. … Continued

COO’s Corner: Be Present in 2022

It’s hard to believe another year has come and gone. After overcoming the triumphs and tribulations of the pandemic, 2021 truly embodied resilience. With a renewed feeling of hope, brought by vaccines, I’m challenging my staff to live mindfully and be present in the year ahead. Even in our structured hybrid, we still need to … Continued

The Whole of PR is Greater Than the Sum of Its Parts: Integrated PR for Franchise Lead Generation

Franchise companies that have ambitious growth plans should consider an integrated public relations strategy. A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at … Continued

From Powerplays to Pitching: Similarities Between Sports Reporting and Franchise PR

Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic … Continued

LinkedIn for Businesses

Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before. As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands … Continued

All Points PR Secures Coverage for National Pizza Buffet Chain in Key Growth Market

All Points PR secured a feature article on a pizza buffet chain’s franchise expansion plans for Spartanburg, South Carolina. The story ran in the paper’s “Business Centerpiece” column that focuses on the brand’s quest to find the right entrepreneurial fit to open the new restaurant.