Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Franchise sales cycles are rarely linear, and recent economic uncertainty has made them even less predictable. Higher borrowing costs, tighter lending conditions and broader concerns about the economy can limit interest, delay decisions and pause deal progress because of bad financing terms. Yet, this doesn’t mean all is lost. In many cases, when the economic … Read more
Few organizations enter the global spotlight with a reputation as established—or as scrutinized—as the Fédération Internationale de Football Association (FIFA). For years, the organization has faced public scrutiny over governance, decision-making and the way it manages the world’s biggest sporting events. Entering the 2026 FIFA World Cup, it had an opportunity to reshape that narrative. … Read more
Learn how All Points PR’s annual Tech Day reflects our commitment to continuous learning, innovation, and delivering stronger results for clients.
Consumer behavior is shifting in ways that franchise brands can’t afford to ignore. The growing adoption of GLP-1 medications, combined with an increased focus on health, wellness and nutrition, is reshaping how consumers think about food, work-life balance and longevity. While these changes are most visible in categories ranging from food and beverage, lifestyle brands, … Read more
Athlete partnerships are no longer reserved for national consumer brands with major endorsement budgets. Across franchising, they are becoming more accessible, more localized and in many cases, more strategically relevant than traditional celebrity partnerships.
Brands are always looking for new and unique ways to authentically connect with their audience. Influencer partnerships have long been the popular choice to draw in new customers, but one avenue that remains untouched for a number of brands is user-generated content (UGC). Influencer and UGC partnerships are fairly similar, but blending the two strategies … Read more
At All Points, we take great pride in our Positive Impact program, which comprises quarterly initiatives to engage philanthropically with the Chicagoland community. Social responsibility – on both a personal and business level – is an important component of our All Points values. In the last few months, the All Points team has participated in … Read more
When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a … Read more
All Points PR secured a lengthy Q&A article that Stephen Dixon, vice president of Franchise Development for Children\’s Lighthouse Learning Centers. The Q&A feature piece provided a fantastic platform for Stephen to share the key messages about the company, the franchise opportunity and the brand\’s value proposition for families. This piece resonated with the franchise … Read more
