Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Following the agency’s first summer internship program, we’re thrilled to continue nurturing our relationships with new talent through AP University. AP University serves to establish meaningful partnerships with universities through on-site classroom and student organization visits, speaking engagements and agency tours. We recently hosted Illinois State’s Public Relations Student Society of America (PRSSA) to give … Read more
Winning awards as an organization earns widespread exposure, enhances brand awareness and validates your market position. However, earning these recognitions is a highly competitive process, so your application makes or breaks your opportunity to earn these benefits. We frequently use our industry and client-specific knowledge to craft stellar award submissions on our clients’ behalf. With … Read more
After a year of pandemic living under our belts, we’re probably all pros at scrubbing, disinfecting and using a little elbow grease. As our office transitions towards a hybrid model, a quick office spring cleaning is a fresh jump into sunnier days. It’s time to clean and organize your desk space, both at the office … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit … Read more
At All Points, we recognize signed agreements as milestone moments in our clients’ growth journey. A signed agreement is when a new or existing franchisee signs a development deal for a specific territory, and this is the first step towards ownership and the final step in a long line of work for the franchisor’s development … Read more
On Thursday, March 4, the Northern Illinois Franchise Association (NIFA) hosted its Q1 virtual event, “Franchise Growth Reimagined.” It was an informative event, centered on a variety of topics including refranchising, finding capital, reimaging and real estate opportunities. We’d like to thank all those who could attend for their thoughtful participation. The event kicked off … Read more
While we remain socially distant in the All Points office, we stand together in our mission to support our community through our quarterly Positive Impact program. Our Lead Office Manager Kate Leve spearheaded the project, connecting us with an organization that allowed us to make a positive impact on healthcare heroes and COVID-19 patients. Due to … Read more
The All Points PR team held our monthly seminar, hosted by digital marketing lead Katie Rada, on integrating UTM codes into our social and content tactics. Katie is one of our expert sources of all things analytics and will be leading the charge with transitioning clients over to this tactic. Hear more from Katie about … Read more
With conferences shifting to a virtual format, there are new ways to branch out and connect with industry leaders from across the country. Of course, attending a conference from your couch is much different than a large conference hall surrounded by your peers. But that doesn’t mean they’re any less valuable. Here are 5 ways … Read more
