Tag Archives: NIFA

NIFA Q2 Recap: Creating Your Peloton

NIFA Q2 Recap: Creating Your Peloton

We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q2 June luncheon, “Creating Your Peloton.” It was an informative discussion detailing Peloton’s position as an iconic American brand that disrupted the fitness industry to create a rabid, life-changing community of members spanning digital and physical worlds.

Before David J. Miller was a Peloton fanatic, he, like many others, was a skeptic. How was this $2,000 exercise bike any different from the various bikes and treadmills crowing his garage? With his wife’s persistence, his stubbornness soon faded, and today, David has completed thousands of thousands of workouts, met fans all over the nation before eventually writing a book, Sweating Together, about the brand’s success.

As the wellness industry tops $4.5 trillion, Peloton is unlike any other fitness brand on the market. According to David, “there is no better company for understanding the future of the economy and society.”

How did they do it?

Peloton seamlessly integrated into pop culture with celebrity partnerships and live workout classes, with instructors themselves becoming influencers in the space. They’ve mastered the essence of building a digital community by encouraging people to form groups, challenge one another and interact with the brand and instructors via social. While the bike is physically in your basement, you have the ability to connect digitally and socially with everyone else who has a Peloton.

According to David, all brands have the opportunity to create a customer-driven focus. Known as the Lean Startup method, brands are letting customer learnings drive innovation with customer data. Many QSR concepts are taking this approach, basing their operations on customer purchase decisions.

We’d like to extend a huge thank you to our presenter, David J. Miller, for making this event possible. Your inspiring insight on building a brand community reignited our entrepreneurial spark as we push to build our own digital audiences.

If you didn’t get a chance to attend, or would like to view the discussion, click here to download the video recording.

To further foster these connections and share best practices, we encourage anyone who would like to stay connected to check out our NIFA LinkedIn group.

Looking ahead, we are planning wonderful 2021 events for Q3 and Q4 and look forward to reconnecting with everyone in person. We encourage anyone with topic ideas and sponsorship questions for future events to reach out to Lauren Izaks directly by clicking here.

Visit www.northernilfranchise.org for more information about the organization.

NIFA Q4 Recap: Navigating the New Year

NIFA Q4 Recap: Navigating the New Year

On Tuesday, December 15, the Northern Illinois Franchise Association (NIFA) hosted its Q4 virtual event, “Navigating the New Year,” sponsored by All Points Public Relations and Marks & Klein. It was an informative event, and we’d like to thank all those who could attend for their thoughtful participation.

The event kicked off with insights from U.S. Rep. Raja Krishnamoorthi (D-Ill.), a local congressman with deep connections to the franchising industry. Representing Chicago’s west and northwest suburbs that comprise Illinois’ 8th Congressional District, Rep. Krishnamoorthi discussed the business forecast for the region amid recovery, touching specifically on franchising in 2021.

Managing Partners Tom Wells and Scott Pressly with 10 Point Capital then took the virtual stage to offer their perspectives on the state of the franchising industry and what’s to come. The 10 Point Capital team brings over 75 years of experience in the franchise industry, including experience in investing in and operating both franchisors and franchisees. The team has invested in over 40 franchise transactions, has been franchisees for seven concepts and has worked for four franchisors. Its brand portfolio includes Phenix Salon Suites, Walk-On’s Sports Bistreaux and Slim Chickens.

If  you would like to view the discussion from the NIFA Q4 event, click here to download the video recording, and click here to download the presentation deck.

We’d like to extend a huge thank you to Rep. Krishnamoorthi, Tom Wells and Scott Pressly for making this event possible. Your insights, strong connections and extensive knowledge of the franchising community fueled a valuable discussion as we set the stage for franchising in 2021 and beyond.

It’s important that we continue to foster these connections and share best practices in the new year. We encourage anyone who would like to stay connected to check out our NIFA LinkedIn group.

Looking ahead, we are planning several wonderful 2021 events and hope to see everyone in person in the near future. We encourage anyone with topic ideas and sponsorship questions for future events to reach out to Lauren Izaks directly by clicking here.

The NIFA wishes you a safe and healthy holiday season! 

Visit www.northernilfranchise.org for more information about the organization.

NIFA Q3 Recap and Next Steps: Franchising in Underserved Communities

NIFA Q3 Recap and Next Steps: Franchising in Underserved Communities

The Northern Illinois Franchise Association (NIFA) recently hosted its Q3 virtual event, “Franchising in Underserved Communities,” sponsored by All Points Public Relations and Marks & Klein. It was an incredibly powerful presentation and discussion, and we’d like to thank all those who could attend for their thoughtful participation.

Chicago-based Entrepreneur and Motivator Kareem “K.W.O.E.” Wells along with Robin Robinson, Chicago’s Emmy-award winning television news anchor and reporter, tackled hard-hitting business topics focused on how to successfully overcome personal and professional obstacles in the face of adversity. Robin carried the conversation through a Q&A with Kareem, discussing his experience in growing businesses and his vision for franchising in underserved communities.

If you would like to view the discussion, click here to download the video recording.

We’d like to extend our gratitude to Kareem and Robin for making this event possible. Their experiences, insights and connections to Chicagoland fueled a valuable discussion that could not have come at a better time in today’s social and business climate.

The franchising community in Northern Illinois and beyond has the ability to make a real difference in advancing diversity within the industry and uplifting underserved communities. It’s important that we continue to share our knowledge, extend our resources and take action.

We encourage you to stay connected through the NIFA LinkedIn group and to review a list of additional next steps that you can take below as a result of this discussion:

As we look ahead to future gatherings, we will seek out opportunities to further this conversation. Anyone with topic ideas or sponsorship questions for future events may reach out to Lauren Izaks directly by clicking here.

 Visit www.northernilfranchise.org for more information about the organization.

 

The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its second virtual event over Zoom on Wednesday, June 24: “Pandemic-Inspired Innovation and Learning.”

If you didn’t get a chance to attend the virtual event, or you would like to review the discussion, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by a panel of distinguished entrepreneurs and franchise executives. The panel shared their learnings following the outbreak of the COVID-19 pandemic and ways to evolve, inspire, and to build and nurture relationships during a global crisis. An audience Q&A followed the presentations.

We’d like to extend a huge thank you to all of our panelists who made this event possible. Whether within the food, technology, service or caregiving industry, each panelist emphasized the importance of being nimble, remaining optimistic, communicating often and always navigating with a set plan. Their insights fueled a valuable discussion, and we appreciate their time and input.

You can review the list of presenters below:

We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events. We hope to meet in person for our next gathering!

Visit www.northernilfranchise.org for more information about the organization.

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The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its first-ever virtual event over Zoom on Wednesday, April 29: “How to Come Out of the Gate Strong and With the Right Approach.”

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by distinguished franchisee and franchisor leaders and vendor partners to encourage proactive planning for the future. An audience Q&A followed the presentations.

This event enabled professionals in the franchising industry throughout the Chicagoland area and beyond to share ideas and gain insight on how to recover, rebuild and reenergize in the wake of these global economic changes. There has never been a more important time to plan for success.

We’d like to extend a huge thank you to those who could attend and to all of our presenters who made this event possible. Their insights fueled a valuable discussion on the challenges and opportunities facing the franchising industry amidst the COVID-19 pandemic. Please see below to review the order of presenters, their roles and the topics covered:

  • Samuel Stanovich, Area Representative and Franchisee, Firehouse Subs: “Franchisee Support and Real Estate Opportunities”
  • Ken McAllister, President and Founder, MY SALON Suite: “How to Get the Customer Back”
  • Meg Schmitz, Senior Franchise Consultant: “Networking & Career Moves”
  • Patrick Lucas, Director, BMO Harris Bank: “Working with Your Banking Partner During the Pandemic”
  • Bailey Hewitt, Senior Director, and JoeyLauren Jiracek, Senior Account Lead, All Points Public Relations: “Lead Generation”
  • Peter Block, Executive Vice President, Colliers International: “How Has This Changed the Real Estate Market?”

If you didn’t get a chance to attend the virtual event, or you would like to listen to the presentations and Q&A again, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

We remain optimistic about the better days ahead, and will continue to share our knowledge and proactively plan for the future. We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events.

Visit www.northernilfranchise.org for more information about the organization.

NIFA Closes Out 2019 With In-Depth Discussion on Restaurant and Real Estate Trends During December Luncheon

NIFA Closes Out 2019 With In-Depth Discussion on Restaurant and Real Estate Trends During December Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 December Luncheon at Tortoise Supper Club in Chicago.

The December Luncheon featured an in-depth panel discussion on 2020 restaurant and real estate trends, and we had a full house in attendance. Panelists included Andrew Margolick, President of ARM Consulting, LLC and Peter Block, Executive Vice President of Colliers International.

The panelists talked about a variety of topics exploring real estate considerations for 2020, with discussion points such as best practices for negotiating and re-negotiating leases, the impact of delivery services on retail, advice for working with landlords, and much more. Key takeaways from the panelists included being proactive with leases and having the willingness to renegotiate or change them, as well as balancing the rent-to-sales ratio. An audience Q&A followed the panel, allowing members to dive deeper into the need-to-know information on real estate considerations and trends.

In addition to the discussion, panelists and guests of the NIFA 2019 December Luncheon enjoyed time to network and eat a delicious meal, including the choice of the kale and quinoa salad, prime rib sandwich or roast chicken cacciatore, followed by assorted miniature house-made desserts. Free valet parking was sponsored by All Points PR and Marks & Klein.

We want to thank all of the panelists and guests for such a fantastic event to round out 2019, and we look forward to another exciting year in 2020! These events allow NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day, and encourage exclusive networking opportunities.

Stay tuned for details on the upcoming NIFA 2020 March Luncheon, and visit www.northernilfranchise.org for more information about the organization.