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Northern Illinois Franchise Association Q2 Panel

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders […]

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Key Takeaways NIFA Q1 2025: Strengthening Franchisee-Franchisor Communication

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Franchise success isn’t just about having a great brand or a strong business model— it’s about fostering a productive, transparent partnership between franchisees and franchisors. At this quarter’s Northern Illinois Franchise Association (NIFA) gathering, Julie Bieszczat, CEO of Barney Enterprises and a 14-unit Wendy’s franchisee, shared insights such as how strong franchisee/franchisor communication and collaboration,

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Key Takeaways from the NIFA Luncheon: How Franchisees Can Leverage Google Business Profiles

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Franchisees everywhere ask the same pressing question as they build their online presence: “How can I secure a spot on the first page of Google results?” At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, Lisa Landsman, Google’s Head of Global Business Development, shared actionable insights to help franchisees, franchisors, and suppliers maximize their local

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NIFA Q3 2023 | Leading an Industrywide Movement Featuring Geoff Alexander, President & CEO of Wow Bao

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At the recent Northern Illinois Franchise Association’s (NIFA) Q3 gathering, Geoff Alexander, President & CEO of Wow Bao and Managing Partner with Lettuce Entertain You Enterprise (LEYE), led an inspiring presentation on the invaluable lessons he’s learned and the mentors who have guided his career and Wow Bao’s success. During his 30-year tenure with LEYE,

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NIFA Q2 2023 | Beyond Four Walls: The Energy You Give and How to Capture Market Share

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Brand relationships with customers are like a first date. Yes, seriously. At the end of a first date, you have two options: friend zone or take it to the next level. It is no different in brands. Brands who don\’t seek to get out of the friendzone and create brand love, end up focusing the

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Lauren Izaks, Jamie Izaks, Gregg Majewski, Larry Swets, and Andrew Bleiman

NIFA Q1 2023 | The Power of the Portfolio: How to Form a High-Performing Multi-Brand Franchisor Ownership Group

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For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise

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NIFA Q4 | Navigating the Headwinds: How Are Deals Going to Get Done in 2023?

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Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial

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NIFA Q3 Recap: State of Franchising Now & The Future

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We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q3 gathering, International Franchise Association President and CEO Matt Haller led an informative presentation on the state of franchising and what the FAST Act means for the industry. California\’s FAST Act: What does it mean for franchising? In the world of franchising, there’s

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NIFA Q1 Recap: From Zoomies to Master Networkers

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As in-person events make a resurgence, you may be feeling a little rusty stepping back into your off-line life. Connecting in-person seems a little foreign nowadays, with our professional lives living on Zoom. Fortunately, the NIFA hosted its quarterly event, From Zoombies to Master Networkers, focused on dusting off your networking skills to make the

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NIFA Q4 Recap: Entrepreneurial Empowerment

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NIFA virtually welcomed Brittany Driscoll, the co-founder and CEO of Squeeze, to its Q4 gathering to discuss her entrepreneurial journey and how she’s inspiring new and experienced entrepreneurs to meet and exceed their dreams. Prior to launching her own businesses, Brittany spent over a decade in marketing and advertising and an additional four years as

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