Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Consumer behavior is shifting in ways that franchise brands can’t afford to ignore. The growing adoption of GLP-1 medications, combined with an increased focus on health, wellness and nutrition, is reshaping how consumers think about food, work-life balance and longevity. While these changes are most visible in categories ranging from food and beverage, lifestyle brands, … Read more
Owning and operating a franchise business is no small feat. Countless factors shape the viability of the investment, the business launch and ongoing ability to operate successfully.
The way people discover brands has fundamentally changed.
Potential franchisees, customers and partners no longer rely on a single channel when evaluating a company. They are searching Google, reading media coverage, asking AI platforms questions and scrolling social media long before they ever make direct contact.
Athlete partnerships are no longer reserved for national consumer brands with major endorsement budgets. Across franchising, they are becoming more accessible, more localized and in many cases, more strategically relevant than traditional celebrity partnerships.
![All Points PR: Helping build franchise brand trust in a cost-conscious market.]](https://allpointspr.com/wp-content/uploads/2026/02/AllPointsPRESP906-1-1-e1770756053211.jpg)
In today’s economy, consumers are more intentional than ever about where and how they spend their money. Rising costs, tighter household budgets and increased price sensitivity have reshaped consumer expectations across nearly every franchise category.
Managing local social media in franchising requires balance. See how clear guidelines and integrated support drive brand consistency and engagement.
Planning to attend franchise conferences in 2026? Learn how an integrated PR and marketing strategy helps maximize your presence.
Running a great business has a lot of intricacies and in franchising a winning business model is meant to be shared and replicated to be equally as successful if not even more prolific. But a common misconception among leaders of franchise brands in their company’s early franchising stages is that they are ready to support franchisees.
Franchising offers exciting opportunities for entrepreneurs, but in today’s fast-moving environment, success requires more than simply choosing the hottest concept. It takes careful evaluation, strong operational leadership and trusted partnerships to weather unpredictable times. At the Northern Illinois Franchise Association’s (NIFA) Q3 2025 lunchtime gathering, Andy Jacobi—Jersey Mike’s franchisee, entrepreneur and executive leader—shared his perspective … Read more
