PRspectives BLOG

Meet Our Point Pals: How to Make Mentorship Relationships Meaningful

Meet Our Point Pals: How to Make Mentorship Relationships Meaningful

Finding someone at work to support and encourage you, while also challenging you, is one of the best ways to hone your skills and reach your career goals. Over 70% of Fortune 500 companies have mentoring programs. Why? Because investing in leadership pays off in performance, productivity and innovation.

To reap the benefits of mentorship for yourself and your organization, it is important to foster strong mentor-mentee relationships. Let’s break down our tips to make mentorship relationships more meaningful:

Make Mentorship a Priority

Just like any relationship, mentorships take effort to maintain. Even when you’re experiencing an abundance of work and personal obligations, it’s important to prioritize time to nurture these relationships so they can continue to grow.

No matter what, it’s important to keep the cadence consistent and make adjustments as needed. Allocate your time accordingly.

Recognize the Mutual Benefits

Mentorship is a two-way street – you get out what you put in. The best mentorship relationships are collaborative and offer value to both sides. If you’re mentoring the right way, you’ll learn just as much from your mentee as they did from you.

 Shifting Levels of Support

There may be periods when mentees need more support than others. Break down bigger problems, challenges or tasks into more manageable pieces. Then, develop a plan to accomplish one step at a time – don’t forget to give encouragement, feedback and problem-solving tips along the way.

Meet Our Point Pals

Our Point Pals mentorship program is a great way for newer employees to connect with and get advice from other established members of our agency.

After going through our robust Welcome Program, pairs are matched based on personality and compatibility. Our Point Pal leaders, Emily Cashen and Jonathan Bazar, personally meet with newer employees to talk through who in the agency they’d be most comfortable connecting with outside of work and having as a resource for work-related projects.

While official Point Pals meetings happen twice a month, mentors check in weekly to see how the week is going and to share wins or questions mentees may have.

Following the completion of the mentorship program, mentees have the opportunity to mentor future team members. It’s a family tree that keeps on growing! 

Be sure to check out All Points PR on Facebook, TikTok and Instagram to keep up with the office.

June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more.

TikTok Brand Success Stories

With over 4.3 million followers, Duolingo is one of the greatest brand success stories on the platform. TikTok is having a tangible impact on the company, skyrocketing their app to the top of the Apple Store education charts.

This didn’t happen by chance – Duolingo’s phenomenal success is thanks to a coherent Flicker, Flash, Flare content strategy. Here’s how it works:

  • Flicker content – reactive (i.e., participation in viral trends)
  • Flash content – proactive (i.e., planned/episodic content)
  • Flare content – interactive (i.e., large-scale campaign initiatives)

Their success has other brands jumping in on the action, including Scrub Daddy and several of our own agency clients.

TikTok & the News

Our agency is constantly staying up to date with changing digital trends, and TikTok is no exception. With 52% of people between the ages of 18-29 receiving their news from TikTok, major news outlets are shifting the way they report on the platform.

Our PR Pros have implemented pitching TikTok trends into their repertoire, securing a number of media placements for our clients. Whether it’s sourcing TikTok influencers in local markets or pitching TikTok trends to news stations, we’re always looking for opportunities to involve our clients in the conversation.

TikTok Client Strategies

With more and more people joining the TikTok community, franchise businesses are jumping in on the action. Our agency is leveraging TikTok for many of our client social media strategies, utilizing them to market PR campaigns and to increase brand awareness.

Participating in trending challenges, using top hashtags and leveraging influencer partnerships are great strategic tactics that can grow brands with buzz-worthy content.

Be sure to check out All Points PR on TikTok to keep up with the office.


Presidents Point: 5 Things You Need to Create a Highly Successful Career As A Public Relations Pro

Presidents Point: 5 Things You Need to Create a Highly Successful Career As A Public Relations Pro

Congrats to all the 2022 graduates! You’ve got the degree, and now you’re ready to enter the public relations industry.

With so many different directions in the PR field, our President Jamie Izaks sat down with Authority Magazine to share more about what our agency looks for when hiring eager, motivated individuals to join our integrated agency.

Here are 5 things you need to create a highly successful career as a public relations pro:


  1. Writing: It’s obvious that being a good writer is a non-negotiable trait for someone that wants to pursue a successful career in PR. But, far too many candidates for our openings in media relations, social media and content marketing don’t even come close to having the writing skills they need. We receive in the neighborhood of 400 to 600 applicants for every opening. Every position we hire for requires applicants to complete a writing test when they get down to the final 10 or so for the opening. The cream always rises to the top, and writing quality is usually the most definitive way we make our hiring decisions.


  1. Resourceful: As an agency of record for our clients, we have mounds of information saved in our computer system, including press releases, background information, notes from calls, photos, guidelines, and so much more. Taking advantage of that information is key. It contains the details we need for future press release writing, media pitches, photos for stories and social media. Individuals that know where and how to locate information in a timely manner so that they can do their jobs are trustworthy and efficient. Those are the types of people we want to work with in the agency.


  1. Time Management: Organization and prioritization are rally cries at the agency. To be successful in a PR agency environment working on multiple clients each day, it is imperative that you have your days planned out to the minute, and prioritized so that you are addressing client work in a timely manner.


  1. Media Relationships: The old adage, it’s not what you know, but who you know, certainly holds meaning in the PR world. Having relationships with reporters, producers, and really anyone that stands between you and a story for your client or your business is crucial. Relationships lead to press coverage because you become known as a reliable source, which is exactly what you want with media contacts.


  1. Perspective: Rarely, if ever, does our work have life or death consequences. So, it is important for anyone and everyone entering the PR world to stay creative, take risks and believe in your ideas. At the same time, I highly recommend not letting your workload get the better of you. If you lose your way in terms of organization and prioritization, take a step back, seek perspective from others and map out a plan that doesn’t overwhelm you. 

Are you interested in joining our team? Check out our open positions.

Be sure to check out All Points PR on Facebook, TikTok and Instagram to keep up with the office.

United with Ukraine: All Points PR Supports Ukraine Through Positive Impact

United with Ukraine: All Points PR Supports Ukraine Through Positive Impact

Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war.

Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience.

With the mission to preserve and share Ukrainian culture, the collection is comprised completely of donations of items brought to the United States. Its latest exabit includes dozens of photos from Ukrainian photojournalists, showcasing the devastating destruction as the Russian conflict continues.

Thank you to the Ukrainian National Museum of Chicago for hosting us and sharing more about your enriched culture. Our agency is proud to support Ukraine and have the opportunity to educate ourselves on the country’s history and impact on the present day.

Check out All Points PR on Facebook, Twitter and Instagram to keep up with the office, and click here to learn more about the Positive Impact program.

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