Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Owning and operating a franchise business is no small feat. Countless factors shape the viability of the investment, the business launch and ongoing ability to operate successfully.
The way people discover brands has fundamentally changed.
Potential franchisees, customers and partners no longer rely on a single channel when evaluating a company. They are searching Google, reading media coverage, asking AI platforms questions and scrolling social media long before they ever make direct contact.
![All Points PR: Helping build franchise brand trust in a cost-conscious market.]](https://allpointspr.com/wp-content/uploads/2026/02/AllPointsPRESP906-1-1-e1770756053211.jpg)
In today’s economy, consumers are more intentional than ever about where and how they spend their money. Rising costs, tighter household budgets and increased price sensitivity have reshaped consumer expectations across nearly every franchise category.
Managing local social media in franchising requires balance. See how clear guidelines and integrated support drive brand consistency and engagement.
Planning to attend franchise conferences in 2026? Learn how an integrated PR and marketing strategy helps maximize your presence.
Running a great business has a lot of intricacies and in franchising a winning business model is meant to be shared and replicated to be equally as successful if not even more prolific. But a common misconception among leaders of franchise brands in their company’s early franchising stages is that they are ready to support franchisees.
Franchising offers exciting opportunities for entrepreneurs, but in today’s fast-moving environment, success requires more than simply choosing the hottest concept. It takes careful evaluation, strong operational leadership and trusted partnerships to weather unpredictable times. At the Northern Illinois Franchise Association’s (NIFA) Q3 2025 lunchtime gathering, Andy Jacobi—Jersey Mike’s franchisee, entrepreneur and executive leader—shared his perspective … Read more
Summer is coming to a close, and if you didn’t address the anticipated seasonal slowdown in franchise sales leads, you’re probably seeking a different solution so you’re not crawling into the end of Q3 next year. It’s typical that summer vacations and shifting routines pull franchise investor attention away from the sales process, but this … Read more
Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight, … Read more
