PRspectives BLOG

COO’s Corner: Stress Awareness Month

COO’s Corner: Stress Awareness Month

April is stress awareness month, and I’m challenging you all to take a moment and reflect on your overall mental wellbeing. Stress is a natural part of life and can be motivating in the short term. However, it’s important to find healthy ways to cope with long-term stress to remain positive, and productive.

Feeling burnt out or stressed can happen at any point in one’s career, and shouldn’t carry any feeling of shame or failure with it. In fact, you should feel the opposite—acknowledging that something isn’t quite right in your headspace is a first step towards making a mindful change.

Here are a few ways to help cope with stress related to your career:

Plan for the Plop

Planning ahead to stay organized can greatly decrease your stress at work. In our office, I use the phrase “plan for the plop,” which means scheduling time in your day to handle any unexpected demands that require immediate attention. That way, as things come up, you aren’t overwhelmed with working that into your list of priorities.

My biggest piece of advice for my senior staff and account leads is to write out a list of tasks for each client. You’d be surprised how much better you feel just writing a list and getting it out of your mind.

Radical Self-Care

It’s crucial to take time to rest and recharge. You have the responsibility to take care of yourself first before attempting to work on other tasks. Take this scenario for instance: if a road needs repair, the city will close it and repair it. If one aspect of your life is causing stress, you need to close out other things and repair it.

Take a radical approach to manage stress, whether it’s binging a few episodes of your favorite show while eating pizza or opening up a good book, pause and allocate time to fix yourself first. Remember, you’re doing your best. We’re in the middle of a pandemic, and we all deserve a little compassion.

Working Out to Manage Stress

Stress doesn’t always begin in your head. Your body can have its own physical reactions that manifest in mental fogginess or unrest. To help cope, exercise your body to help your mind. Countless scientific studies have shown regular exercise can provide significant changes to your body, your metabolism, your heart and your spirits. Exercise has a unique ability to exhilarate and relax, to counter depression and stress.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

APPR Seminar: Q3 & Q4 Idea Generators

APPR Seminar: Q3 & Q4 Idea Generators

The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt and Creative & Digital Account Lead Marin McCall, as the agency begins planning Q3 & Q4 idea generators. This biannual planning process is our proactive approach for building integrated strategies for our clients.

We call these plans our Idea Generators. In our 2021 design, the Idea Generators take the form of a custom blueprint. These blueprints lay the foundation for collaborative discussions with our clients on specific ideas for building up their franchise brand during the latter six months of 2021.

Looking back at Q1 and Q2, our agency celebrated big wins with our integrated campaigns. We melted into the candle business as we created pie-scented candles for our client, Perkins. Christian Brothers Automotive revived love for old “clunker” cars. Spherion applauded their female leadership team members for Women’s History Month, while Carebuilders at Home’s “Love is in the Care” campaign highlighted the impact of caregivers and the work they’ve done in the community.

By taking this proactive planning approach, we are able to pause and be creative. We work in a fast-paced environment, but idea generators provide the opportunity to put our heads together and think out of the box. The final product outlines six months’ worth of ideas integrated across public relations, content marketing, social media and digital marketing.

We kick off our planning process with a brainstorm, followed by internal edits and strategy design before finally presenting to our clients. Our goal is to present comprehensive ideas while remaining timely and flexible when the time comes. Every strong foundation and beautiful work of construction begins with a strategic blueprint.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

COO’s Corner: Refresh Your Workspace with Spring Cleaning

COO’s Corner: Refresh Your Workspace with Spring Cleaning

After a year of pandemic living under our belts, we’re probably all pros at scrubbing, disinfecting and using a little elbow grease. As our office transitions towards a hybrid model, a quick office spring cleaning is a fresh jump into sunnier days. It’s time to clean and organize your desk space, both at the office and at home. Check out our staff as they tidy up their workspaces and get more organized for the year ahead.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

APPR Seminar: Virtual Conferences and Webinars

APPR Seminar: Virtual Conferences and Webinars

The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit different, but five APPR team members virtually attended the IFA and shared their biggest takeaways from the sessions.

Bailey kicked off the seminar by discussing her experience with keynote speaker Seth Godin, who advised his audience to make a change by telling stories. So many of our favorite brands found success in telling stories. For example, Starbucks turned a traditionally to-go product into a destination with its push to meet a friend for coffee. As storytellers, it’s our job to create “a tribe of others” and tell people what’s out there.

Senior Account Lead Katie Gibbons sat in on Jimmy John Liautaud’s seminar. Founder of widely popular sandwich concept Jimmy Johns, the chain halted its franchising initiatives in 2003 due to failing stores. Jimmy John shared that of the 70 failing stores, most were not following the systems and processes set forth by the brand. As a franchisor, it’s important to look for franchisees who have a passion for the industry and want to get started for the right reasons.

Next, we heard from Senior Account Lead Mackenzie Coopman about the importance of creating a defined franchisee profile. Narrowing down the ideal candidate allows you to better target prospects—not just by who they are, but where they are. This includes looking at their soft-skill sets, values and backgrounds.

With so much of the franchise discovery process happening virtually, Director JoeyLauren Jiracek says that some virtual events are here to stay, even after the pandemic. Virtual Discovery Days allow potential franchisees to meet more team members. Video is becoming a necessary tool with virtual tours, follow-up messages and connecting with franchisees.

Additionally, team members Alana Guggenheim, Rachel Nehring, Cole Koretos and Jonathan Bazar shared insights from webinars hosted by Cision and Hootsuite on public relations and social media lead generation respectively.

As an agency, we’re always looking for learning opportunities for our staff. Many of our associates and account leads have taken virtual courses to apply their knowledge to our agency. By offering employees additional training opportunities, we’re investing in the advancement of their careers while adding value to our clients.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

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