All Points PR Logo
All Points PR Logo

NIFA Q3 2023 | Leading an Industrywide Movement Featuring Geoff Alexander, President & CEO of Wow Bao

At the recent Northern Illinois Franchise Association’s (NIFA) Q3 gathering, Geoff Alexander, President & CEO of Wow Bao and Managing Partner with Lettuce Entertain You Enterprise (LEYE), led an inspiring presentation on the invaluable lessons he’s learned and the mentors who have guided his career and Wow Bao’s success.

During his 30-year tenure with LEYE, Alexander has worked on numerous restaurant concepts, ultimately landing at Wow Bao, an Asian fast-casual restaurant. Here, he revitalized a struggling organization and grew it into a nationally recognized omni-channel brand. Today, Wow Bao’s footprint extends nationwide with over 700 virtual restaurants, 5,000 grocery stores, airports, universities, hotels, brick & mortar, e-commerce and even hot-food vending machines.

One of the key factors driving Wow Bao’s success is its commitment to technological innovation. The brand continues to lead the way in the quick service sector by leveraging cutting-edge technology to enhance customer experience and streamline operations.

In his presentation, Alexander also recognized the pivotal role of mentors and the invaluable lessons he’s learned throughout his career. From his early days working at a local grocery store to his tenure with LEYE, Alexander’s journey has been shaped by the guidance and wisdom of key figures in the industry.

Geoff Alexander’s journey from LEYE to Wow Bao is a testament to his visionary leadership and strategic prowess. Under his guidance, Wow Bao has not only overcome challenges but has emerged as a trailblazer in the restaurant industry.

We’d like to extend a huge thank you to Geoff and our sponsors, Plante Moran and Specialized Accounting Services, for making this event possible. To continue nurturing these connections and facilitating the exchange of best practices, we invite all attendees to follow our NIFA LinkedIn page.

As we look forward, NIFA has exciting plans for upcoming events in Q4 and beyond. If you are interested in sponsoring an event or have a topic suggestion, please reach out to Lauren Izaks. Your support and ideas are highly valued.

For more information about our organization and to stay updated, please visit our website at


About Our Panelist

Geoff Alexander, President and CEO of Wow Bao and Managing Partner with Lettuce Entertain You Enterprise

Geoff Alexander is the President and CEO of Wow Bao, a Lettuce Entertain You Enterprises affiliated Asian fast-casual concept. He also maintains his role as managing partner with LEYE. During his more than 30 years with LEYE he has worked on the implementation of various restaurant concepts within the Chicago-based company. Always an innovative leader in technology, Geoff brought his expertise to Wow Bao in 2009. His knack for industry disruption was evident through a series of initiatives that put the concept on the cutting edge of restaurant technology.

About Our Sponsors 

Plante Moran

Plante Moran is among the nation’s largest accounting, tax, consulting, and wealth management firms and provides a full line of services to organizations in the following industries: manufacturing and distribution, financial services, service, healthcare, private equity, public sector, real estate, construction, and energy.

Specialized Accounting Services
Specialized Accounting Services is a CPA firm focused on Accounting, Tax and Consulting services for franchisees, promoted via franchisors. SAS adds value to the franchise by providing benchmarking, consistency and timeliness for the franchise.


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts