All Points PR Logo
All Points PR Logo

Our Approach:

An Integrated Point of View

Tell your story. See results. Grow your franchise.
All Points Public Relations' mission is to ignite an entrepreneurial spirit that empowers our talented team to own their work and the ensuing results that meet and exceed client business objectives. We aim to achieve this by shaping brand narratives, cultivating meaningful relationships and continually striving for better with innovation and persistence as agency-wide cornerstones.

Industries
We Serve

Our expertise in the well-defined franchising niche comes from a tireless commitment to staying at the leading edge of integrated PR strategies for brands that vary from well-known, national concepts to emerging franchise systems and innovative start-ups. We truly serve as an extension of our clients, diving headfirst into their growth goals, helping them achieve their most important business objectives and coming up with creative solutions to pressing challenges.

Chicago from air
Chicago from air
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Our Integrated Approach

Public Relations

We are persistent in our efforts to generate publicity. From national franchise development and consumer brand-building media coverage to community grassroots campaigns that propel local store revenues, we hit the target to create the buzz our client’s command.

Public Relations team Public Relations team
Creative Team Creative Team

Creative & Digital

Our fully integrated approach leverages organic social channels and paid amplification to reach our clients’ target audience, with a special focus on proven lead generation tactics. Through the power of creative digital design, we build brand communities and showcase inspiring content with custom imagery, video and strategic content planning.

Content Marketing

From strategy development to content creation, we generate a multifaceted digital footprint with search-engine-optimized website content, full-service email campaigns and executive long-form articles. We further enhance our client’s online credibility and visibility while engaging franchise leads and customers to move along the sales journey towards the purchase of franchise investments, products and services.

Marketing team Marketing team
Lead Qualifyng Lead Qualifyng

Lead Qualifying

Our knowledge from more than a decade of lead generation provides a solid foundation to streamline the franchise sales process. As our clients’ dedicated lead qualifier, we manage the initial stages of the vetting process to determine their viability and facilitate their progress within the lead pipeline.