APPR’s Approach
An Integrated Point of View
All Points Public Relations’ mission is to ignite an entrepreneurial spirit that empowers our team to own their work and deliver results that meet and exceed client business objectives. We do this by shaping brand narratives, cultivating meaningful relationships, and continually striving for better through innovation and persistence. Our fully integrated approach blends public relations, creative and digital, content marketing, and lead qualifying to create cohesive, 360-degree strategies that elevate visibility and drive meaningful business outcomes.
Public Relations
We are persistent in our efforts to generate publicity. From national franchise development and consumer brand-building media coverage to community grassroots campaigns that propel local store revenues, we hit the target to create the buzz our client’s command.
Creative & Digital
Our fully integrated approach leverages organic social channels and paid amplification to reach our clients’ target audience, with a special focus on proven lead generation tactics. Through the power of creative digital design, we build brand communities and showcase inspiring content with custom imagery, video and strategic content planning.
Content Marketing
From strategy development to content creation, we generate a multifaceted digital footprint with search-engine-optimized website content, full-service email campaigns and executive long-form articles. We further enhance our client’s online credibility and visibility while engaging franchise leads and customers to move along the sales journey towards the purchase of franchise investments, products and services.
Lead Qualifying
Our knowledge from more than a decade of lead generation provides a solid foundation to streamline the franchise sales process. As our clients’ dedicated lead qualifier, we manage the initial stages of the vetting process to determine their viability and facilitate their progress within the lead pipeline.
