Tag Archives: franchise marketing

June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more.

TikTok Brand Success Stories

With over 4.3 million followers, Duolingo is one of the greatest brand success stories on the platform. TikTok is having a tangible impact on the company, skyrocketing their app to the top of the Apple Store education charts.

This didn’t happen by chance – Duolingo’s phenomenal success is thanks to a coherent Flicker, Flash, Flare content strategy. Here’s how it works:

  • Flicker content – reactive (i.e., participation in viral trends)
  • Flash content – proactive (i.e., planned/episodic content)
  • Flare content – interactive (i.e., large-scale campaign initiatives)

Their success has other brands jumping in on the action, including Scrub Daddy and several of our own agency clients.

TikTok & the News

Our agency is constantly staying up to date with changing digital trends, and TikTok is no exception. With 52% of people between the ages of 18-29 receiving their news from TikTok, major news outlets are shifting the way they report on the platform.

Our PR Pros have implemented pitching TikTok trends into their repertoire, securing a number of media placements for our clients. Whether it’s sourcing TikTok influencers in local markets or pitching TikTok trends to news stations, we’re always looking for opportunities to involve our clients in the conversation.

TikTok Client Strategies

With more and more people joining the TikTok community, franchise businesses are jumping in on the action. Our agency is leveraging TikTok for many of our client social media strategies, utilizing them to market PR campaigns and to increase brand awareness.

Participating in trending challenges, using top hashtags and leveraging influencer partnerships are great strategic tactics that can grow brands with buzz-worthy content.

Be sure to check out All Points PR on TikTok to keep up with the office.

 

5 Franchise Marketing Trends for 2022

5 Franchise Marketing Trends for 2022

Marketing trends are always changing, and it can be hard to keep up. As we head into 2022, we’re tackling these trends using the proven methods our team mastered over our 10 years in business in new, innovative ways.

Here are five marketing trends that franchises should take note of as we move into 2022.

  1. All Ears for UGC

    User-generated content (UGC) and postings from micro and nano influencers—staples of our own agency’s influencer outreach strategies—reign supreme in a social media landscape where more users than ever take an active role in content creation. Platforms like TikTok have lowered barriers for content to go viral and for users to monetize content, and other platforms have followed suit. Do not discount organic brand validation even in a franchise development capacity—where can you find ready-to-use brand testimonials from a third party? Tools like Hootsuite provide helpful social listening and mention monitoring to find positive client sentiment to repurpose.

  2. KISS (Keep it simple… and short)

    Attention spans continue to shrink across all demographics, and busy multi-unit franchise investors are no exception. Bite-sized, shareable and informational content means more of your audience is likely to consume and disseminate your message to their networks. We’ve implemented short-form video content like Q&As or live tours in content marketing and social media pieces to communicate more with less.

  3. Alexa, What is SEO?

    95% percent of searchers only view the first page of online search results and voice searching via AI like Alexa is also on the rise, meaning ranking highly within search algorithms is more important than ever. SEO is deeper than backlinking and interlinking processes—it requires a comprehensive content strategy to develop useful site content that many businesses don’t have the expertise to create. When drafting content marketing pieces, we always provide detailed rationale for the keywords and corresponding copy that we use to further business goals via organic search.

  4. Show Me the Numbers

    Concrete systemwide data, consumer reports and industry statistics are necessary to support brand claims. Press outlets and audience members alike react positively to specificity in your data. How can you mine the stats to find golden nuggets of sales data? We assist our clients in finding the best numbers to tell the story of their brand growth in new ways.

  1. Privacy, Please

    Apple’s latest update, iOS 15, provides enhanced privacy controls, including Mail Privacy Protection. Facebook has also acquiesced to users’ calls for less invasive tracking for advertising purposes. These updates require all marketers to scrutinize data differently and devote their content to a highly researched audience. For example, our agency has implemented innovative strategies across the board to not rely solely on data provided by digital platforms and to incorporate detailed profiles to reach the best target audience.