Chicago franchise group

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Key Takeaways from NIFA Q3 2025: Navigating Growth in Today’s Franchise Landscape

All Points PR and Northern Illinois Franchise Association Q3 Gathering

Franchising offers exciting opportunities for entrepreneurs, but in today’s fast-moving environment, success requires more than simply choosing the hottest concept. It takes careful evaluation, strong operational leadership and trusted partnerships to weather unpredictable times. At the Northern Illinois Franchise Association’s (NIFA) Q3 2025 lunchtime gathering, Andy Jacobi—Jersey Mike’s franchisee, entrepreneur and executive leader—shared his perspective … Read more

Key Takeaways NIFA Q2 2025: Modern Marketing in Franchising

Northern Illinois Franchise Association Q2 Panel

Franchise success continues to hinge on one critical factor: a strong, aligned partnership between franchisors and franchisees. Nowhere is that more evident than in the way brands approach modern marketing. At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, a panel of seasoned franchise marketing leaders discussed how consistency, authenticity and community engagement are transforming … Read more

NIFA Q1 2023 | The Power of the Portfolio: How to Form a High-Performing Multi-Brand Franchisor Ownership Group

Lauren Izaks, Jamie Izaks, Gregg Majewski, Larry Swets, and Andrew Bleiman

For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise … Read more