Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
NIFA virtually welcomed Brittany Driscoll, the co-founder and CEO of Squeeze, to its Q4 gathering to discuss her entrepreneurial journey and how she’s inspiring new and experienced entrepreneurs to meet and exceed their dreams. Prior to launching her own businesses, Brittany spent over a decade in marketing and advertising and an additional four years as … Read more
During our November Seminar our staff got a sneak peek at our new lead qualifying service, launching in early 2022. Senior Director Bailey is spearheading this initiative and shared her learning from early trials. Across the board, our clients share one universal goal: growth. For years we’ve been helping our clients generate leads, and now we … Read more
Before APPR’s founding, President Jamie Izaks planted his PR roots in both the in-house and agency realms. For this month’s agency seminar, Jamie shared his wealth of experience with our whole team in a media pitching masterclass. Jamie’s presentation broke down the exact steps to increase your chances of securing coverage for our clients. Plan … Read more
This month’s seminar, hosted by Senior Director Bailey Hewitt, set the tone for an exciting next few weeks to come. Our idea generators have been shipped to clients and will arrive shortly, and our team couldn’t be more excited to share what we’ve brainstormed together for our clients for the latter half of 2021. As … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt and Creative & Digital Account Lead Marin McCall, as the agency begins planning Q3 & Q4 idea generators. This biannual planning process is our proactive approach for building integrated strategies for our clients. We call these plans our Idea Generators. … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit … Read more
The All Points PR team kicked off the new year with our January seminar discussing clear processes and systems to set us up for success. This topic truly excites Senior Director Bailey Hewitt and COO & Executive Vice President Lauren Izaks, who led the charge. Both Lauren and Bailey highlighted how these organizational changes allow … Read more
The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference … Read more
