Tag Archives: recap

NIFA Q2 Recap: Creating Your Peloton

NIFA Q2 Recap: Creating Your Peloton

We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q2 June luncheon, “Creating Your Peloton.” It was an informative discussion detailing Peloton’s position as an iconic American brand that disrupted the fitness industry to create a rabid, life-changing community of members spanning digital and physical worlds.

Before David J. Miller was a Peloton fanatic, he, like many others, was a skeptic. How was this $2,000 exercise bike any different from the various bikes and treadmills crowing his garage? With his wife’s persistence, his stubbornness soon faded, and today, David has completed thousands of thousands of workouts, met fans all over the nation before eventually writing a book, Sweating Together, about the brand’s success.

As the wellness industry tops $4.5 trillion, Peloton is unlike any other fitness brand on the market. According to David, “there is no better company for understanding the future of the economy and society.”

How did they do it?

Peloton seamlessly integrated into pop culture with celebrity partnerships and live workout classes, with instructors themselves becoming influencers in the space. They’ve mastered the essence of building a digital community by encouraging people to form groups, challenge one another and interact with the brand and instructors via social. While the bike is physically in your basement, you have the ability to connect digitally and socially with everyone else who has a Peloton.

According to David, all brands have the opportunity to create a customer-driven focus. Known as the Lean Startup method, brands are letting customer learnings drive innovation with customer data. Many QSR concepts are taking this approach, basing their operations on customer purchase decisions.

We’d like to extend a huge thank you to our presenter, David J. Miller, for making this event possible. Your inspiring insight on building a brand community reignited our entrepreneurial spark as we push to build our own digital audiences.

If you didn’t get a chance to attend, or would like to view the discussion, click here to download the video recording.

To further foster these connections and share best practices, we encourage anyone who would like to stay connected to check out our NIFA LinkedIn group.

Looking ahead, we are planning wonderful 2021 events for Q3 and Q4 and look forward to reconnecting with everyone in person. We encourage anyone with topic ideas and sponsorship questions for future events to reach out to Lauren Izaks directly by clicking here.

Visit www.northernilfranchise.org for more information about the organization.

APPR Seminar: Idea Generators Are on the Way to Clients

APPR Seminar: Idea Generators Are on the Way to Clients

This month’s seminar, hosted by Senior Director Bailey Hewitt, set the tone for an exciting next few weeks to come. Our idea generators have been shipped to clients and will arrive shortly, and our team couldn’t be more excited to share what we’ve brainstormed together for our clients for the latter half of 2021.

As discussed in our most recent seminar, idea generators are part of our biannual planning process in a proactive approach for building integrated strategies for our clients. We brainstorm, design and present our ideas in a collaborative presentation as we lay the groundwork for the coming months.

With these presentations comes dedicated practice. Bailey led the team in discussing the wins and learnings from last year’s presentations. She offered tips and tricks for leading an informative, interactive and engaging client call that accurately reflects the time, thought and creativity that we infused into our Blueprints.

On a similar note, Bailey also refreshed the team on best practices for structuring our monthly update reports to better communicate the valuable results of our integrated public relations, content marketing and digital and social media initiatives from the idea generators from first half of this year.

We always strive to go above and beyond for our clients, and update reports are an excellent visual tool representing all aspects of our work and indicating the immense value our team provides.

Both update reports and idea generators present opportunities to showcase our hard work and creativity.

Be sure to check out All Points PR on Facebook, LinkedIn and Instagram to keep up with the office.

APPR Seminar: Q3 & Q4 Idea Generators

APPR Seminar: Q3 & Q4 Idea Generators

The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt and Creative & Digital Account Lead Marin McCall, as the agency begins planning Q3 & Q4 idea generators. This biannual planning process is our proactive approach for building integrated strategies for our clients.

We call these plans our Idea Generators. In our 2021 design, the Idea Generators take the form of a custom blueprint. These blueprints lay the foundation for collaborative discussions with our clients on specific ideas for building up their franchise brand during the latter six months of 2021.

Looking back at Q1 and Q2, our agency celebrated big wins with our integrated campaigns. We melted into the candle business as we created pie-scented candles for our client, Perkins. Christian Brothers Automotive revived love for old “clunker” cars. Spherion applauded their female leadership team members for Women’s History Month, while Carebuilders at Home’s “Love is in the Care” campaign highlighted the impact of caregivers and the work they’ve done in the community.

By taking this proactive planning approach, we are able to pause and be creative. We work in a fast-paced environment, but idea generators provide the opportunity to put our heads together and think out of the box. The final product outlines six months’ worth of ideas integrated across public relations, content marketing, social media and digital marketing.

We kick off our planning process with a brainstorm, followed by internal edits and strategy design before finally presenting to our clients. Our goal is to present comprehensive ideas while remaining timely and flexible when the time comes. Every strong foundation and beautiful work of construction begins with a strategic blueprint.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

APPR Seminar: Virtual Conferences and Webinars

APPR Seminar: Virtual Conferences and Webinars

The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt with presentations from six other team members, on attending conferences and webinars. Typically this time of year, our team is just getting back from the IFA Convention after a week of learning and networking opportunities. This year looked a bit different, but five APPR team members virtually attended the IFA and shared their biggest takeaways from the sessions.

Bailey kicked off the seminar by discussing her experience with keynote speaker Seth Godin, who advised his audience to make a change by telling stories. So many of our favorite brands found success in telling stories. For example, Starbucks turned a traditionally to-go product into a destination with its push to meet a friend for coffee. As storytellers, it’s our job to create “a tribe of others” and tell people what’s out there.

Senior Account Lead Katie Gibbons sat in on Jimmy John Liautaud’s seminar. Founder of widely popular sandwich concept Jimmy Johns, the chain halted its franchising initiatives in 2003 due to failing stores. Jimmy John shared that of the 70 failing stores, most were not following the systems and processes set forth by the brand. As a franchisor, it’s important to look for franchisees who have a passion for the industry and want to get started for the right reasons.

Next, we heard from Senior Account Lead Mackenzie Coopman about the importance of creating a defined franchisee profile. Narrowing down the ideal candidate allows you to better target prospects—not just by who they are, but where they are. This includes looking at their soft-skill sets, values and backgrounds.

With so much of the franchise discovery process happening virtually, Director JoeyLauren Jiracek says that some virtual events are here to stay, even after the pandemic. Virtual Discovery Days allow potential franchisees to meet more team members. Video is becoming a necessary tool with virtual tours, follow-up messages and connecting with franchisees.

Additionally, team members Alana Guggenheim, Rachel Nehring, Cole Koretos and Jonathan Bazar shared insights from webinars hosted by Cision and Hootsuite on public relations and social media lead generation respectively.

As an agency, we’re always looking for learning opportunities for our staff. Many of our associates and account leads have taken virtual courses to apply their knowledge to our agency. By offering employees additional training opportunities, we’re investing in the advancement of their careers while adding value to our clients.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

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NIFA Q4 Recap: Navigating the New Year

NIFA Q4 Recap: Navigating the New Year

On Tuesday, December 15, the Northern Illinois Franchise Association (NIFA) hosted its Q4 virtual event, “Navigating the New Year,” sponsored by All Points Public Relations and Marks & Klein. It was an informative event, and we’d like to thank all those who could attend for their thoughtful participation.

The event kicked off with insights from U.S. Rep. Raja Krishnamoorthi (D-Ill.), a local congressman with deep connections to the franchising industry. Representing Chicago’s west and northwest suburbs that comprise Illinois’ 8th Congressional District, Rep. Krishnamoorthi discussed the business forecast for the region amid recovery, touching specifically on franchising in 2021.

Managing Partners Tom Wells and Scott Pressly with 10 Point Capital then took the virtual stage to offer their perspectives on the state of the franchising industry and what’s to come. The 10 Point Capital team brings over 75 years of experience in the franchise industry, including experience in investing in and operating both franchisors and franchisees. The team has invested in over 40 franchise transactions, has been franchisees for seven concepts and has worked for four franchisors. Its brand portfolio includes Phenix Salon Suites, Walk-On’s Sports Bistreaux and Slim Chickens.

If  you would like to view the discussion from the NIFA Q4 event, click here to download the video recording, and click here to download the presentation deck.

We’d like to extend a huge thank you to Rep. Krishnamoorthi, Tom Wells and Scott Pressly for making this event possible. Your insights, strong connections and extensive knowledge of the franchising community fueled a valuable discussion as we set the stage for franchising in 2021 and beyond.

It’s important that we continue to foster these connections and share best practices in the new year. We encourage anyone who would like to stay connected to check out our NIFA LinkedIn group.

Looking ahead, we are planning several wonderful 2021 events and hope to see everyone in person in the near future. We encourage anyone with topic ideas and sponsorship questions for future events to reach out to Lauren Izaks directly by clicking here.

The NIFA wishes you a safe and healthy holiday season! 

Visit www.northernilfranchise.org for more information about the organization.

APPR September Seminar Led by Leadership Coach and Northwestern Professor Alyssa Dickman

APPR September Seminar Led by Leadership Coach and Northwestern Professor Alyssa Dickman

The All Points PR team recently welcomed Alyssa Dickman, a leadership coach and Northwestern University professor, to lead our September seminar exploring the “Five Dysfunctions of a Team,” based on the work of Patrick Lencioni. Alyssa was introduced to the All Points team by COO & Executive Vice President Lauren Izaks and Senior Director Bailey Hewitt. Lauren and Bailey are working toward earning a Leadership Certificate from Northwestern’s Professional Development Program, and Alyssa is their professor.

With a passion for coaching and teaching, Alyssa describes her role as partnering with individuals and organizations to explore their strengths, challenges and opportunities. Alyssa will “tell it to you straight when something needs to be challenged and always believe that you have the creativity and resources to design and accomplish your goals.”

Ahead of Alyssa’s presentation, each team member was asked to complete a team assessment incorporating the five dysfunctions of a team. Alyssa then connected with the All Points team via Zoom and led an interactive discussion to help us recognize and overcome these five dysfunctions. Following Alyssa’s presentation, we entered break-out sessions within our Pods across the agency to discuss our evaluations while applying what we learned about trust, conflict, commitment, accountability and results.

This seminar came at a crucial time as many organizations and teams across the country are adapting to different communication and collaboration methods due to COVID-19 and social distancing. We’d like to extend a huge thank you to Alyssa for spending time with the APPR team, and we look forward to putting what we learned into practice.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

NIFA Q3 Recap and Next Steps: Franchising in Underserved Communities

NIFA Q3 Recap and Next Steps: Franchising in Underserved Communities

The Northern Illinois Franchise Association (NIFA) recently hosted its Q3 virtual event, “Franchising in Underserved Communities,” sponsored by All Points Public Relations and Marks & Klein. It was an incredibly powerful presentation and discussion, and we’d like to thank all those who could attend for their thoughtful participation.

Chicago-based Entrepreneur and Motivator Kareem “K.W.O.E.” Wells along with Robin Robinson, Chicago’s Emmy-award winning television news anchor and reporter, tackled hard-hitting business topics focused on how to successfully overcome personal and professional obstacles in the face of adversity. Robin carried the conversation through a Q&A with Kareem, discussing his experience in growing businesses and his vision for franchising in underserved communities.

If you would like to view the discussion, click here to download the video recording.

We’d like to extend our gratitude to Kareem and Robin for making this event possible. Their experiences, insights and connections to Chicagoland fueled a valuable discussion that could not have come at a better time in today’s social and business climate.

The franchising community in Northern Illinois and beyond has the ability to make a real difference in advancing diversity within the industry and uplifting underserved communities. It’s important that we continue to share our knowledge, extend our resources and take action.

We encourage you to stay connected through the NIFA LinkedIn group and to review a list of additional next steps that you can take below as a result of this discussion:

As we look ahead to future gatherings, we will seek out opportunities to further this conversation. Anyone with topic ideas or sponsorship questions for future events may reach out to Lauren Izaks directly by clicking here.

 Visit www.northernilfranchise.org for more information about the organization.

 

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

APPR Seminar: Content Marketing Lead Amanda Goecke Shares Updated SEO Systems and Processes

On Thursday, August 20, Content Marketing Lead Amanda Goecke led our August team seminar and shared several exciting updates from the content marketing department.

Amanda kicked off her presentation with an overview of updated systems and processes regarding SEO, or “search engine optimization.” SEO involves the process of increasing the quantity and quality of website traffic, as well as improving site visibility, for organic searches. This is primarily achieved through tactics including keyword usage and inbound/outbound linking.

The seminar also touched on how Google Analytics and its tracking tools can be used to enhance SEO and reporting efforts and drive results for our clients. Whether through content marketing, digital strategies or press releases, SEO is a strong component that can be applied across departments at All Points PR to optimize our writing. Amanda closed out the sessions by sharing a new strategy for developing future content plans.

This month’s seminar served as a great time for the team to learn about new developments within the content marketing department and how they can be integrated throughout the agency.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

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The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

The NIFA Hosts June Virtual Event: Pandemic-Inspired Innovations and Learnings

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its second virtual event over Zoom on Wednesday, June 24: “Pandemic-Inspired Innovation and Learning.”

If you didn’t get a chance to attend the virtual event, or you would like to review the discussion, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by a panel of distinguished entrepreneurs and franchise executives. The panel shared their learnings following the outbreak of the COVID-19 pandemic and ways to evolve, inspire, and to build and nurture relationships during a global crisis. An audience Q&A followed the presentations.

We’d like to extend a huge thank you to all of our panelists who made this event possible. Whether within the food, technology, service or caregiving industry, each panelist emphasized the importance of being nimble, remaining optimistic, communicating often and always navigating with a set plan. Their insights fueled a valuable discussion, and we appreciate their time and input.

You can review the list of presenters below:

We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events. We hope to meet in person for our next gathering!

Visit www.northernilfranchise.org for more information about the organization.

APPR May Seminar Led by Professional Speaker Anne Bonney

APPR May Seminar Led by Professional Speaker Anne Bonney

The All Points PR team recently welcomed professional speaker Anne Bonney to lead our monthly seminar on Monday, May 18, entitled: “Ignite Your Team: Leadership and Collaboration Summit.”

Anne specializes in delivering “engaging, inspiring and educational programs igniting the courage in audiences to embrace the discomfort of change, effective communication and presenting.” She connected with the team over multiple sessions via Zoom and led interactive discussions on leadership, effective communication and conducting virtual meetings and presentations.

The global COVID-19 pandemic has certainly redefined the way in which we work and communicate with one another, a change that many professionals around the world needed to adapt to very quickly. Anne shared a variety of tips and tricks to consider as we work remotely and practice social distancing, many of which focused on leading team meetings, conference calls and presentations virtually. She demonstrated several functions we can leverage via Zoom, such as polls, chat messages and screen annotating. Anne also expanded on ways in which we can reframe our approach to communicating with one another to effectively convey our thoughts and ideas.

We’d like to extend a huge thank you to Anne for spending the day with the APPR team and leading such a spirited discussion on leadership and collaboration. Our team looks forward to implementing these learnings through our work, remotely and when we’re back in action inside the office.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

April APPR Seminar Led Virtually by COO & Executive Vice President Lauren Izaks and President Jamie Izaks

April APPR Seminar Led Virtually by COO & Executive Vice President Lauren Izaks and President Jamie Izaks

On Thursday, April 30, The All Points PR team hosted its first-ever virtual seminar via Zoom, led by COO and Executive Vice President Lauren Izaks and President Jamie Izaks.

Jamie kicked off the seminar by diving into some of the positives we’ve shared as a team so far this year. This reflection included our growth as an agency and the strategic planning we’ve implemented with our clients, from the beginning of Q1 to navigating the current COVID-19 pandemic.

Lauren then took the virtual stage to cover a variety of topics related to working from home, returning to the office and keeping our mental and physical health top of mind. While the uncertainty of this time can be overwhelming, Lauren offered a variety of tips and tricks addressing these areas, as well as ways to keep ourselves grounded. Complete with a demo of the “box breathing” technique, she provided plenty of thoughtful insights on managing our work, health and wellness. Ultimately, we were reminded of the importance of staying focused and channeling our energy toward situations that we can control.

Although the team couldn’t be together physically for the April seminar due to social distancing, it was an essential time for us all to gather and reflect on the impact of the current situation at hand. It’s critical that we remain positive, continue to work together as a team and keep pushing forward, both personally and professionally. Thank you to Lauren and Jamie for hosting such a great seminar, and we look forward to all that’s in store for the next one!

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

The NIFA Hosted Its First-Ever Virtual Event: How to Come Out of the Gate Strong and With the Right Approach

Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its first-ever virtual event over Zoom on Wednesday, April 29: “How to Come Out of the Gate Strong and With the Right Approach.”

The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by distinguished franchisee and franchisor leaders and vendor partners to encourage proactive planning for the future. An audience Q&A followed the presentations.

This event enabled professionals in the franchising industry throughout the Chicagoland area and beyond to share ideas and gain insight on how to recover, rebuild and reenergize in the wake of these global economic changes. There has never been a more important time to plan for success.

We’d like to extend a huge thank you to those who could attend and to all of our presenters who made this event possible. Their insights fueled a valuable discussion on the challenges and opportunities facing the franchising industry amidst the COVID-19 pandemic. Please see below to review the order of presenters, their roles and the topics covered:

  • Samuel Stanovich, Area Representative and Franchisee, Firehouse Subs: “Franchisee Support and Real Estate Opportunities”
  • Ken McAllister, President and Founder, MY SALON Suite: “How to Get the Customer Back”
  • Meg Schmitz, Senior Franchise Consultant: “Networking & Career Moves”
  • Patrick Lucas, Director, BMO Harris Bank: “Working with Your Banking Partner During the Pandemic”
  • Bailey Hewitt, Senior Director, and JoeyLauren Jiracek, Senior Account Lead, All Points Public Relations: “Lead Generation”
  • Peter Block, Executive Vice President, Colliers International: “How Has This Changed the Real Estate Market?”

If you didn’t get a chance to attend the virtual event, or you would like to listen to the presentations and Q&A again, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.

We remain optimistic about the better days ahead, and will continue to share our knowledge and proactively plan for the future. We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events.

Visit www.northernilfranchise.org for more information about the organization.

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The All Points Team Discusses Work from Home Best Practices During March Seminar

The All Points Team Discusses Work from Home Best Practices During March Seminar

It’s now more important than ever to be connected, especially during times of uncertainty. In light of recent developments, the All Points team grouped up for our March seminar earlier in the month before departing the office to work from home.

Led by COO and Executive Vice President Lauren Izaks and Senior Director Bailey Hewitt, the March seminar focused deeply on best work-from-home practices. It’s essential that we leverage the tools and systems we have in place to stay productive and connected. This seminar served as a great opportunity to implement our new collaborative workflow tool, Monday.com, for work-from-home purposes. We explored all the ways in which we can work together, organize our tasks and create consistency across the board by using the comments section, “My Week” function, email alerts, status labels and more.

As a tight-knit office, we understand the significance of communication, especially when it comes to the support of our clients and staying strong as a team. By aligning on best practices, our team members are better equipped to approach each day with a solid plan.

Here are a few tips we encourage those working from home to keep in mind:

  • Get ready as if you were leaving for work (take a shower, get dressed, etc.)
  • Create a dedicated workspace
  • Maintain regular working hours and mealtimes
  • Limit household distractions (electronics, roommates, family members, etc.)
  • Stretch, stand and stay active – consider at-home workouts and fitness apps

The health and safety of our team members, families, clients and communities is of utmost importance. Maintaining social distance during this time allows us to keep ourselves and others healthy, and continue to provide effective integrated public relations support to our clients.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.