Tag Archives: jamie izaks

Presidents Point: 5 Things You Need to Create a Highly Successful Career As A Public Relations Pro

Presidents Point: 5 Things You Need to Create a Highly Successful Career As A Public Relations Pro

Congrats to all the 2022 graduates! You’ve got the degree, and now you’re ready to enter the public relations industry.

With so many different directions in the PR field, our President Jamie Izaks sat down with Authority Magazine to share more about what our agency looks for when hiring eager, motivated individuals to join our integrated agency.

Here are 5 things you need to create a highly successful career as a public relations pro:

 

  1. Writing: It’s obvious that being a good writer is a non-negotiable trait for someone that wants to pursue a successful career in PR. But, far too many candidates for our openings in media relations, social media and content marketing don’t even come close to having the writing skills they need. We receive in the neighborhood of 400 to 600 applicants for every opening. Every position we hire for requires applicants to complete a writing test when they get down to the final 10 or so for the opening. The cream always rises to the top, and writing quality is usually the most definitive way we make our hiring decisions.

 

  1. Resourceful: As an agency of record for our clients, we have mounds of information saved in our computer system, including press releases, background information, notes from calls, photos, guidelines, and so much more. Taking advantage of that information is key. It contains the details we need for future press release writing, media pitches, photos for stories and social media. Individuals that know where and how to locate information in a timely manner so that they can do their jobs are trustworthy and efficient. Those are the types of people we want to work with in the agency.

 

  1. Time Management: Organization and prioritization are rally cries at the agency. To be successful in a PR agency environment working on multiple clients each day, it is imperative that you have your days planned out to the minute, and prioritized so that you are addressing client work in a timely manner.

 

  1. Media Relationships: The old adage, it’s not what you know, but who you know, certainly holds meaning in the PR world. Having relationships with reporters, producers, and really anyone that stands between you and a story for your client or your business is crucial. Relationships lead to press coverage because you become known as a reliable source, which is exactly what you want with media contacts.

 

  1. Perspective: Rarely, if ever, does our work have life or death consequences. So, it is important for anyone and everyone entering the PR world to stay creative, take risks and believe in your ideas. At the same time, I highly recommend not letting your workload get the better of you. If you lose your way in terms of organization and prioritization, take a step back, seek perspective from others and map out a plan that doesn’t overwhelm you. 

Are you interested in joining our team? Check out our open positions.

Be sure to check out All Points PR on Facebook, TikTok and Instagram to keep up with the office.

September Seminar Recap: Media Pitching Masterclass

September Seminar Recap: Media Pitching Masterclass

Before APPR’s founding, President Jamie Izaks planted his PR roots in both the in-house and agency realms. For this month’s agency seminar, Jamie shared his wealth of experience with our whole team in a media pitching masterclass. Jamie’s presentation broke down the exact steps to increase your chances of securing coverage for our clients.

Plan

Setting up a pitch is like warming up your body to exercise; you need to prepare before jumping right in. Before contacting a reporter, take a step back and reflect on the client’s objectives.

With most of our clients being franchises, their number one objective is to drive awareness and leads toward the franchise opportunity, along with existing location support, new opening announcements and executive thought leadership pieces.

Target

The next step is to determine what type of media you’re going after and type of story. In 98 percent of cases, you need more than one pitch. It’s important to be intentional with who you’re targeting; a TV segment is a much different pitch than a feature profile.

When it comes to targeting national and local publications, the deadlines can differ as well. Dailies and weeklies have different timelines than national publications that plan months ahead of time. It’s important to understand how far in advance to start pitching your topic.

Research

Who exactly is going to run this story? Researching reporters is the next step in the process. Think about what makes the most sense for the outlet and reporter. Identifying a reporter’s beat and reviewing recent bylines can help specify your pitch to their background.

For example, Pod 2 recently pitched a new opening for our client, Pancheros Mexican Grill. When researching a local business reporter in New Jersey, the team realized she went to a college where there was a Pancheros location. This personal connection helped secure a response and press coverage for the client. Taking the extra time to research and personalize a pitch can pay off.

Pitch

You’re finally ready to write your pitch, but where do you start? When looking for inspiration, there are a variety of resources within the agency—from franchisee questionnaires to national pitching sessions to brainstorms—but we challenge our team members to think like a reporter, identify industry trends and pose questions on client calls to get fresh ideas. Engaging with the news is the best way to stay up-to-date on trends and fresh topics.

Overall, persistency is key and follow-ups are always needed. Follow these tips, and you’ll be pitching like our APPR pros.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.