The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference in San Diego, CA, and the rest of the All Points team had the pleasure of hearing more about their experiences during the November seminar.
Featuring workshops and keynote speakers, including renowned journalists Bob Woodward and Laura Ling, the PRSA conference offered the exclusive opportunity to network with communications professionals and gain practical insights into today’s public relations landscape.
With tailored discussions about digital marketing, crisis management, big data and measurement and more, Gillian and Alex enjoyed the opportunity to hear from industry leaders on today’s best practices, trends and outlooks. Key takeaways included ways to enhance pitching with data, the importance of keeping an updated crisis playbook and the effect of tailoring your language to your audience by avoiding too many buzzwords and industry jargon.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. We thank Gillian and Alex for sharing more about their time at the PRSA 2019 International Conference, and we look forward to implementing and continuing their learnings across the agency.