Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Last week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam. Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.” At All Points Public Relations, a Chicago-based franchise PR firm, we support … Read more
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because… We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media Seminars are a fun way to grow professionally We have an excuse for team lunch (need … Read more
Franchise companies that have ambitious growth plans should consider an integrated public relations strategy. A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at … Read more
Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic … Read more
Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before. As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands … Read more
All Points PR secured an inspiring story about a private contractor who spent time in Afganastan. This motivating feature describes how to create a new beginning by launching a business. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Florida-Today-April-27-2014.pdf
All Points PR secured a feature article on a pizza buffet chain\’s franchise expansion plans for Spartanburg, South Carolina. The story ran in the paper\’s \”Business Centerpiece\” column that focuses on the brand\’s quest to find the right entrepreneurial fit to open the new restaurant. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Spartanburg-Herald-Journal-March-12-2014.pdf
All Points PR secured a feature story on behalf of two Atlanta-based entrepreneurial couples. The article focuses on how husband/wife franchisee teams can overcome the challenges of transitioning from life partners to business partners. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Atlanta-Journal-Constitution-February-10-2014.pdf
All Points PR secured an outlook piece for a New York City-based IT service provider. The story ran in the publication\’s \”Small Business Report\” and focused on the franchise\’s annual growth projections for the year ahead. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Crains-New-York-Business-January-20-2014.pdf
