All Points PR secured a feature story on behalf of two Atlanta-based entrepreneurial couples. The article focuses on how husband/wife franchisee teams can overcome the challenges of transitioning from life partners to business partners. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Atlanta-Journal-Constitution-February-10-2014.pdf
All Points PR secured an outlook piece for a New York City-based IT service provider. The story ran in the publication’s “Small Business Report” and focused on the franchise’s annual growth projections for the year ahead. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Crains-New-York-Business-January-20-2014.pdf
All Points PR secured a profile article for a mobile shaved ice truck owner and operator in Bayou, Virginia. The story includes an overview of the owner’s military experience, his involvement in “Run for the Wall” and his commitment to giving back to the community through his newly launched shaved ice business. http://allpointspr.com/wordpress/wp-content/uploads/2013/12/Dwayne-‘Cajun’-Guidry-attracts-attention-in-his-ice-truck-and-during-‘Run-For-The-Wall’.pdf
All Points PR secured a feature article for an art and wine franchise concept on a nationally syndicated online news site. The Q&A offers an in-depth look at the brand’s journey from a single Chicago-based art studio to a national chain. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Huffington-Post-December-13-2013.pdf
All Points PR secured press coverage in a national business publication for an IT service provider specializing in working with small and medium-sized businesses. The story focuses on how Section 179 of the Internal Revenue Code has created an impetus for small businesses to upgrade their technology solutions before the end of the year. The … Continued
All Points PR secured press coverage with a major daily paper for a rapidly expanding educational childcare franchise. The article focuses on the brand’s franchise development plans for the Kansas City Market, highlighting that the company recently signed an agreement to launch it’s first center in the market. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Kansas-City-Star-November-13-2013.pdf
All Points PR secured a Q&A article for the owner of an art and wine studio. The article covers all the bases including the franchisee’s personal and professional background, her motivation for opening an art and wine studio and the success she’s experienced thus far. http://allpointspr.com/wordpress/wp-content/uploads/2014/07/The-Oregonian-October-31-2013.pdf
All Points PR secured national press coverage for an art & wine franchise concept with Entrepreneur. The two part article includes tips for women who are interested in stepping into franchising and taking control of their personal and professional destinies. All Points PR’s client is positioned as a franchisor that cares deeply about supporting franchisees … Continued
Rarely is securing press coverage easy. It takes hard work and dedication to achieve your PR goals. It is easy to become downtrodden when faced with adversity and stress with your PR work, but a positive attitude is a powerful tool when overcoming obstacles. Fact is, the way you feel about a situation has an … Continued
Every public relations professional has been there — your client has some “news” they want to see published…that really isn’t news at all. Great. Your mission is to please the client (who pays you). But, of course, you’re not going to bribe a reporter with anything but one heck of a storyline. So what do … Continued