All Points PR Logo
All Points PR Logo
Post image

Senior Account Lead Rosie Gillam Presents at All Points PR’s Second Team Seminar

photoLast week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam.

Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.”

At All Points Public Relations, a Chicago-based franchise PR firm, we support our clients in media training for a variety of TV, radio and print segments and interviews. We nominated Rosie to share some best practices that she has up her sleeve.

From start to finish, Rosie provided helpful tips on acing any interview, and feeling confident along the way.

Here is a summary of her key points:

As publicists, in order to provide media training we must know the format of every interview we secure on behalf of our client. Each format has different demands. The six to keep in mind are: 

  • Print/Online Interviews
  • Television Interviews
  • Ambush
  • Radio Talk Show
  • Telephone
  • Editors Desk-Side

For example, if our client has a television interview, we would recommend that they stray away from wearing black, white, or small patterns. However, big patterns or jewel-toned colors will compliment anyone on camera.

Recommending television attire is one way to demonstrate that preparation is key in any interview. But, as always, the content of the interview is the most important part.

As our client puts their best foot forward, we always provide three ways to support their efforts: identify our objectives, prepare stats/figures and examples, and prepare responses to tough questions.

When our client finally has their interview, the conversation should be natural and personable. Even if a tough question is thrown at our clients, they can always politely ask to follow up over email after the interview. There are many options a client has before allowing themselves to get nervous.

Then there’s after the interview, where Rosie underlined some great points that are a must for any interviewee. Three suggestions are:

  • Send a follow-up message via email
  • Thank the reporter for their time
  • Bullet three target messages

Overall, Rosie provided many helpful tips during her presentation on a service we are proud to provide to our clients. She outlined the most important aspects of media training, while also demystifying the interview process.

Stay tuned for December’s seminar, led by PR Associate Samantha Kritt.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts