Tag Archives: franchise PR agency

COO’s Corner: Be Present in 2022

COO’s Corner: Be Present in 2022

It’s hard to believe another year has come and gone. After overcoming the triumphs and tribulations of the pandemic, 2021 truly embodied resilience. With a renewed feeling of hope, brought by vaccines, I’m challenging my staff to live mindfully and be present in the year ahead.

Even in our structured hybrid, we still need to show up – and we need to show up more than ever. In our latest agency seminar, I encouraged my staff to take a moment and reflect on their practices and how they can be more mindful in the year ahead. Here are some tips:

1. Turn Off Notifications

Between my Apple watch, email alerts and text messages, I constantly feel like someone is tapping me on the shoulder.

You may have emails, texts and meetings to deal with, and of course, your own work. To balance all these needs, pausing your notifications for specific periods of time is a happy medium. In the middle of it all, you can apply principles of mindfulness to feel alive and present and even more productive.

2. Talk Less, Listen More

We all like to think we’re good listeners, but there’s a big difference between nodding as you wait for your turn to speak and actually being present.

People do not learn new things when they talk; they learn by actively listening. In today’s busy world it can be hard to shut out distractions that draw us away from the conversation.

Practice mindful listening to eliminate internal and external distractions, so you can absorb and understand fully what is being communicated to you.

3. Get Into a Flow

You may have heard about multi-tasking, but how about single-tasking — doing one thing at a time. Nobody can multi-task, in reality, the brain cannot perform two tasks that require high brain function at one time.

To get into a productive workflow, protect yourself from interruptions and take one task at a time. Be mindful of your deadlines and set chunks of uninterrupted time to get that task done. That goes for respecting your colleagues’ time as well. Schedule a meeting to go over a project or brainstorm new ideas, rather than interrupting their workflow.

4. Stop Working Like Everything’s an Emergency,

Mindfulness at work may seem counterintuitive. You’re slowing down to become more efficient and productive.

Working in a panicky rush leads to bad decisions. As an agency, we live by the saying “this is PR, not the ER,” to keep our staff from constantly working in 911 mode. It’s hard to be present if you’re constantly working in crisis mode.

By purposely managing your technology notifications, listening skills and workflow, mindfulness at work is possible.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

Preparing for a PR Career

Preparing for a PR Career

GraduationReceiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed.

Eventually, every new graduate comes to a realization that the part of his or her memory holding information from countless hours of cramming sessions is slowly becoming a thing of the past.

There are two ways to let this thought sink in: allow the last four years to seep away from your brain, or think of ways to retain and use it in your future position. We recommend the latter and have listed a few ways to apply your PR “classroom education”* to your new role.

Embrace your digital savviness and writing training

Millennials are, by nature, digitally savvy and social media aware. Having taken numerous writing and communication classes, PR graduates are trained in effective writing styles.

It is important to use these strong writing skills by thinking about the audience of your work. Do this by fully immersing yourself into your clients and their brand voice.

Never stop reading

Now, more than ever, you’ll have the freedom to focus on your interests. Binge watching Netflix can certainly be one of them, but reading for pleasure is vital to expose you to new information and improve your understanding and communication skills. There are no longer assigned readings so give your library card some exercise and never stop reading. Don’t forget to keep up with news of the day by reading national and local newspapers and magazines.

And, on that note, never stop learning

Your workplace is your classroom. Think about how exciting it is that you have access to talented individuals who share the same goal as you. Continue to ask questions and challenge yourself by striving to learn as much as you can every day.

We’d love to hear your thoughts. Do you have any ideas to share with new graduates?

*The term education is interesting. It is so heavily associated with school as the institution, but, in reality, education is about learning in any capacity – even after you walk across the graduation stage.

All Points PR Secures Front Page Feature Story for New Art & Wine Franchisee

All Points PR Secures Coverage for National Pizza Buffet Chain in Key Growth Market

Stevi B's- 3.13.14

All Points PR Secures Coverage for National Pizza Buffet Chain in Key Growth Market

All Points PR secured a feature article on a pizza buffet chain’s franchise expansion plans for Spartanburg, South Carolina. The story ran in the paper’s “Business Centerpiece” column that focuses on the brand’s quest to find the right entrepreneurial fit to open the new restaurant.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Spartanburg-Herald-Journal-March-12-2014.pdf

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All Points PR Secures Feature on Behalf of IT Service Provider and Fine Men’s Grooming Salon

All Points PR Secures Feature on Behalf of IT Service Provider and Fine Men’s Grooming Salon

All Points PR secured a feature story on behalf of two Atlanta-based entrepreneurial couples. The article focuses on how husband/wife franchisee teams can overcome the challenges of transitioning from life partners to business partners.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Atlanta-Journal-Constitution-February-10-2014.pdf

All Points PR Secures Feature Article for Military Veteran Turned Franchise Owner

Kona Ice- 12.30.13

All Points PR Secures Feature Article for Military Veteran Turned Franchise Owner

All Points PR secured a profile article for a mobile shaved ice truck owner and operator in Bayou, Virginia. The story includes an overview of the owner’s military experience, his involvement in “Run for the Wall” and his commitment to giving back to the community through his newly launched shaved ice business.

http://allpointspr.com/wordpress/wp-content/uploads/2013/12/Dwayne-‘Cajun’-Guidry-attracts-attention-in-his-ice-truck-and-during-‘Run-For-The-Wall’.pdf

All Points PR Secures National Q&A Feature for Art & Wine Franchise

Bottle & Bottega- 12.13.13

All Points PR Secures National Q&A Feature for Art & Wine Franchise

All Points PR secured a feature article for an art and wine franchise concept on a nationally syndicated online news site. The Q&A offers an in-depth look at the brand’s journey from a single Chicago-based art studio to a national chain.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Huffington-Post-December-13-2013.pdf

All Points PR Captures Client’s Stories Through Premier Press Coverage

All Points PR Captures Client’s Stories Through Premier Press Coverage

All Points PR works closely with its client Le Duff, America, a multi-brand restaurant company, to expose its brands to a variety of non-traditional venue sectors, i.e., airports, colleges and medical centers. Le Duff appeared in a feature story in Airport Revenue News, the premier airport trade publication. The piece highlighted the momentum and excitement behind the brand, alerting airport foodservice operators to the strength of Le Duff’s concepts. All Points PR coordinated the interviews and photos for the story, as well as much of the supporting information for the reporter.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/All-Points-PR-Sends-Clients-Story-Soaring-with-Premier-Press-Coverage-Airport-Restaurant-News-November-2013.pdf

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All Points PR Positions Client as Prominent Expert in National News Story

All Points PR Positions Client as Prominent Expert in National News Story

All Points PR secured press coverage in a national business publication for an IT service provider specializing in working with small and medium-sized businesses. The story focuses on how Section 179 of the Internal Revenue Code has created an impetus for small businesses to upgrade their technology solutions before the end of the year. The company CEO, as well as one of the brand’s clients, provides expert insight for the story.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Forbes-November-19-2013.pdf

All Points PR Secures Regional Media Exposure for Educational Childcare Concept

Childrens Lighthouse - 11.13.13

All Points PR Secures Regional Media Exposure for Educational Childcare Concept

All Points PR secured press coverage with a major daily paper for a rapidly expanding educational childcare franchise. The article focuses on the brand’s franchise development plans for the Kansas City Market, highlighting that the company recently signed an agreement to launch it’s first center in the market.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Kansas-City-Star-November-13-2013.pdf

All Points PR Secures Q&A Profile Piece with Major Daily Paper

All Points PR Secures Q&A Profile Piece with Major Daily Paper

All Points PR secured a Q&A article for the owner of an art and wine studio. The article covers all the bases including the franchisee’s personal and professional background, her motivation for opening an art and wine studio and the success she’s experienced thus far.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/The-Oregonian-October-31-2013.pdf

All Points PR Secures National Media Exposure for Art & Wine Studio

All Points PR Secures National Media Exposure for Art & Wine Studio

All Points PR secured national press coverage for an art & wine franchise concept with Entrepreneur. The two part article includes tips for women who are interested in stepping into franchising and taking control of their personal and professional destinies. All Points PR’s client is positioned as a franchisor that cares deeply about supporting franchisees and guiding them towards a successful future in business ownership.

http://allpointspr.com/wordpress/wp-content/uploads/2014/07/Entrepreneur-Online-1-October-31-2013.pdf

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