Tag Archives: social media

All Points PR Coordinated Influencer Visit for Automotive Repair Franchise

All Points PR Coordinated Influencer Visit for Automotive Repair Franchise

All Points PR coordinated an influencer visit with Sarah @sarahleeweaver for client Christian Brothers Automotive. The influencer shared a video to her feed as part of the Keep on Rollin’ campaign with a testimonial on how she valued the kind customer service she experienced during her visit.

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All Points PR Coordinates Influencer Visit for Waxing Franchise

All Points PR Lands Influencer Visit for Superfoods Franchise

All Points PR Coordinates Influencer Visit for Wing Franchise

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All Points PR Secures Press Coverage for Massage Franchise

All Points PR Lands Influencer Visit for Perkins Restaurant & Bakery

All Points PR Lands Influencer Visit for Pizza Franchise

APPR Seminar: What You Didn’t Know About Organic Social Media

APPR Seminar: What You Didn’t Know About Organic Social Media

Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down how each platform can be effectively integrated into our client’s social strategy.

Creative and Digital Account Lead Marin McCall kicked off with Facebook, where users spend an average of 34 minutes per day on the platform and nearly 80% access on a mobile device. Video consistently outperforms images and text, with engagement nearly doubling that of text posts. As our clients look to grow their audience on Facebook, it’s important to consider how content appears on mobile and other content mediums to generate greater success.

Next, we heard from Creative and Digital Associate Dylan Pashke about the impact Instagram has on business accounts. With one-third of the most viewed Instagram stories coming from businesses, there is a strong opportunity for growth for our clients. In a recent update, influencers can now tag up to two brands in a sponsored post, a game-changing tactic for our influencer marketing tactics.

With much of our clients’ organic and paid social work focused on LinkedIn, Senior Creative and Digital Account Lead Spencer Abbott shared that people-centric content outperforms the rest. Content posted from personal profiles see 1.5 to 2 times the reach of the same posts from company pages. The greatest takeaway: posting more often from personal profiles and encouraging franchisees to share company blogs, photos and their experiences.

As the latest and continuously evolving social platform, TikTok is a break-out star, with 689 million active users worldwide. Creative and Digital Account Lead Jonathan Bazar shared how TikTok is shaking up social media with its worldwide presence and ability to connect with its audience on a more personal, relatable level.

Katie Lynn Rada, Digital Marketing Lead, jumped in with Google, which generates 93% of all web traffic. On the first page alone, the first five organic results account for 67% of all the clicks, proving that SEO and applicable website content are key to get stronger rankings and traffic.

As an agency, we take a proactive role in promoting social media engagement. Throughout the week, each employee engages with a client’s social account outside of their organic social media calendar, with links to secured press, content marketing pieces or national holiday spotlights.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

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All Points PR Coordinates Influencer Visit for Açai Bowl Franchise

All Points PR Coordinates Influencer Visit for Health Food Franchise

All Points PR Coordinates Influencer Visit for Wing Franchise

All Points PR Coordinates Influencer Visit for Pet Food and Grooming Franchise

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All Points PR Lands Influencer Visit for Health Food Franchise

All Points PR Lands Influencer Visit for Health Food Franchise

All Points PR Lands Social Media Influencer Visit for Brunch Franchise

All Points PR Lands Social Media Influencer Visit for Brunch Franchise

All Points PR landed a social media influencer visit with @uchemedia for client Daily Jam. The influencer visited Daily Jam in Tempe and shared a video as well has highlights on his story showcasing the wide variety of breakfast and brunch dishes the concept offers. The coverage was shared with nearly 100,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2021/01/@uchemedia-Dec.-28-2020.pdf

All Points PR Secures Influencer Coverage for Brunch Franchise

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All Points PR Lands Influencer Coverage for Burger Franchise

All Points PR Lands Influencer Coverage for Burger Franchise

All Points PR landed influencer coverage with @cuisinewithdean, a Portland-based influencer, for client Killer Burger. @cuisinewithdean visited a local Killer Burger restaurant to try out the brand’s LTO, the Jose Mendoza burger, for Killer Burger’s 10-year anniversary. A photo of the burger was shared on Instagram with nearly 10,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2020/12/@cuisinewithdean-October-2-2020.pdf

All Points PR Lands Influencer Feature for Restaurant Franchise

All Points PR Lands Influencer Feature for Restaurant Franchise

All Points PR landed an Instagram feature with influencer Diana Brandt (@azfoodie) for client Daily Jam. The influencer took to the social media channel to share a photo of a charcuterie board that she crafted with the franchise’s Brunch From Home (BFH) Bundle. The photo was shared with nearly 100,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2020/05/@azfoodie-Instagram-Post-April-26-2020-1.pdf

All Points PR Secures Influencer Visit for Fast Casual Franchise

All Points PR Secures Influencer Visit for Fast Casual Franchise

All Points PR secured an influencer visit with @fittyfreckles for client Pancheros. The YouTuber and Instagram blogger visited a local Pancheros location and shared an Instagram story highlighting the restaurant’s shrimp LTO with nearly 10,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2020/04/@fittyfreckles-March-15-2020-min.pdf

All Points PR Lands Influencer Visit and Feature for Pet Care Franchise

All Points PR Lands Influencer Visit and Feature for Pet Care Franchise

All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2020/02/Nimbus-The-Little-Shiba-Inu-January-24-2020.pdf

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All Points PR Secures Influencer Visit for Brunch Concept

All Points PR Secures Influencer Visit for Brunch Concept

All Points PR secured an influencer visit with Brook Scheurn @brookescheurn for client Daily Jam. The influencer stopped by her local restaurant and shared several photos of her visit with more than 36,000 followers on Instagram stories, showing off the concept’s vegan chorizo avocado toast.

http://allpointspr.com/wordpress/wp-content/uploads/2020/02/brookesheurn-Jan.-15-2020_compressed.pdf

All Points PR Secures Influencer Visit for Brunch Concept

All Points PR Secures Influencer Visit for Brunch Concept

All Points PR Secures Influencer Visit for Brunch Concept

All Points PR secured an influencer visit with Kristin Paxton, @when_do_we_eat, for client Daily Jam. The Arizona influencer visited a local Daily Jam to try their Nutty Zebra “Swollcakes,” and shared a video of her visit on Instagram with more than 6,000 followers.

http://allpointspr.com/wordpress/wp-content/uploads/2019/12/@when_do_we_eat-Dec.-7-2019.pdf

All Points PR Coordinates Influencer Visit for Poke Bowl Franchise