Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Consumer behavior is shifting in ways that franchise brands can’t afford to ignore. The growing adoption of GLP-1 medications, combined with an increased focus on health, wellness and nutrition, is reshaping how consumers think about food, work-life balance and longevity. While these changes are most visible in categories ranging from food and beverage, lifestyle brands, … Read more
All Points PR coordinated an influencer visit with Sarah @sarahleeweaver for client Christian Brothers Automotive. The influencer shared a video to her feed as part of the Keep on Rollin’ campaign with a testimonial on how she valued the kind customer service she experienced during her visit.
All Points PR coordinated an influencer visit with Michigan influencer @allinicolehart for client LunchboxWax. The beauty blogger shared an Instagram post and several stories taking their followers through their experience at the Troy LunchboxWax location with her 8,500+ followers.
All Points PR landed an influencer visit with Brandon from @brandon_128 for client Vitality Bowls. The foodie shared several Instagram stories promoting the Jacksonville Beach location with his 10.4k followers.
All Points PR landed a visit with influencer @savvysocialfoodie_travel_fam for client Perkins Restaurant & Bakery. The mommy influencer shared a static photo with her daughter enjoying a pie highlighting the pie promotion with her 11,600+ followers.
All Points PR landed a visit with influencer @givemebites for client Cici’s Pizza. The foodie shared a static post on his page showcasing the Giant Pizza offering with his 3,400 followers.
Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down … Read more
All Points PR secured influencer with an influencer visit with food blogger @foodie_sob for client Vitality Bowls. The influencer shared an feed photo celebrating National Açai Bowl Day as part of a system-wide campaign.
All Points PR secured influencer with an influencer visit with Courtney @foodindetriot for client Beyond Juicery + Eatery. The influencer shared a feed photo as well as several Instagram stories showcasing their limited-edition St. Patrick’s Day mint chip bowl.
