All Points PR coordinated an influencer visit with Sarah @sarahleeweaver for client Christian Brothers Automotive. The influencer shared a video to her feed as part of the Keep on Rollin’ campaign with a testimonial on how she valued the kind customer service she experienced during her visit.
All Points PR Coordinates Influencer Visit for Waxing Franchise
All Points PR coordinated an influencer visit with Michigan influencer @allinicolehart for client LunchboxWax. The beauty blogger shared an Instagram post and several stories taking their followers through their experience at the Troy LunchboxWax location with her 8,500+ followers.
All Points PR Lands Influencer Visit for Superfoods Franchise
All Points PR landed an influencer visit with Brandon from @brandon_128 for client Vitality Bowls. The foodie shared several Instagram stories promoting the Jacksonville Beach location with his 10.4k followers.
All Points PR Coordinates Influencer Visit for Wing Franchise
All Points PR coordinated an influencer visit with @cyan_mckenzie for client Wing It On! The foodie shared several photos of the wings and garlic parmesan fries with her 1,500 followers in her feed. The posts highlighted menu offerings and declared WIO the go-to restaurant for National Chicken Wing Day.
All Points PR secured press coverage with Nashville Post for client Squeeze. The influencer shared multiple stories to announce EveryBODY Deserves a Massage Week with her 32,800 followers.
All Points PR Lands Influencer Visit for Perkins Restaurant & Bakery
All Points PR landed a visit with influencer @savvysocialfoodie_travel_fam for client Perkins Restaurant & Bakery. The mommy influencer shared a static photo with her daughter enjoying a pie highlighting the pie promotion with her 11,600+ followers.
All Points PR Lands Influencer Visit for Pizza Franchise
All Points PR landed a visit with influencer @givemebites for client Cici’s Pizza. The foodie shared a static post on his page showcasing the Giant Pizza offering with his 3,400 followers.
APPR Seminar: What You Didn’t Know About Organic Social Media
Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down how each platform can be effectively integrated into our client’s social strategy.
Creative and Digital Account Lead Marin McCall kicked off with Facebook, where users spend an average of 34 minutes per day on the platform and nearly 80% access on a mobile device. Video consistently outperforms images and text, with engagement nearly doubling that of text posts. As our clients look to grow their audience on Facebook, it’s important to consider how content appears on mobile and other content mediums to generate greater success.
Next, we heard from Creative and Digital Associate Dylan Pashke about the impact Instagram has on business accounts. With one-third of the most viewed Instagram stories coming from businesses, there is a strong opportunity for growth for our clients. In a recent update, influencers can now tag up to two brands in a sponsored post, a game-changing tactic for our influencer marketing tactics.
With much of our clients’ organic and paid social work focused on LinkedIn, Senior Creative and Digital Account Lead Spencer Abbott shared that people-centric content outperforms the rest. Content posted from personal profiles see 1.5 to 2 times the reach of the same posts from company pages. The greatest takeaway: posting more often from personal profiles and encouraging franchisees to share company blogs, photos and their experiences.
As the latest and continuously evolving social platform, TikTok is a break-out star, with 689 million active users worldwide. Creative and Digital Account Lead Jonathan Bazar shared how TikTok is shaking up social media with its worldwide presence and ability to connect with its audience on a more personal, relatable level.
Katie Lynn Rada, Digital Marketing Lead, jumped in with Google, which generates 93% of all web traffic. On the first page alone, the first five organic results account for 67% of all the clicks, proving that SEO and applicable website content are key to get stronger rankings and traffic.
As an agency, we take a proactive role in promoting social media engagement. Throughout the week, each employee engages with a client’s social account outside of their organic social media calendar, with links to secured press, content marketing pieces or national holiday spotlights.
Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.
All Points PR secured influencer with an influencer visit with food blogger @foodie_sob for client Vitality Bowls. The influencer shared an feed photo celebrating National Açai Bowl Day as part of a system-wide campaign.
All Points PR Coordinates Influencer Visit for Health Food Franchise
All Points PR secured influencer with an influencer visit with Courtney @foodindetriot for client Beyond Juicery + Eatery. The influencer shared a feed photo as well as several Instagram stories showcasing their limited-edition St. Patrick’s Day mint chip bowl.
All Points PR Coordinates Influencer Visit for Wing Franchise
All Points PR secured influencer with an influencer visit with Courtney @thefoodcort for client Wing It On! The influencer shared a photo The Dirty Bird chicken sandwich at the new Sandy Springs location.
All Points PR Coordinates Influencer Visit for Pet Food and Grooming Franchise
All Points PR secured influencer with an influencer visit with Murphy @murphymeetsthemountains for client Wag N’ Wash. The influencer shared a video the reasons why she and her pup Murphy are “All Fur” their Broomfield Wag N’ Wash.
All Points PR landed an influencer visit with Kimberly @dandy.eats for client Vitality Bowls. The foodie shared a photo of a smoothie bowl, panini and smoothies she ordered with nearly 14,000 followers.
All Points PR Lands Influencer Visit for Health Food Franchise
All Points PR landed an influencer visit with Roxy and Steven @apetitediary for client Vitality Bowls. The foodies shared a photo of two smoothie bowls the tried from their local cafe with more than 5,000 followers.
All Points PR landed a social media influencer visit with @uchemedia for client Daily Jam. The influencer visited Daily Jam in Tempe and shared a video as well has highlights on his story showcasing the wide variety of breakfast and brunch dishes the concept offers. The coverage was shared with nearly 100,000 followers.
All Points PR secured influencer coverage with @jadennedwards for client Daily Jam. The local influencer stopped by Daily Jam to try out the new fall LTOs — she shared several photos of her visit to her Instagram story with more than 11,000 followers.
All Points PR landed influencer coverage with @cuisinewithdean, a Portland-based influencer, for client Killer Burger. @cuisinewithdean visited a local Killer Burger restaurant to try out the brand’s LTO, the Jose Mendoza burger, for Killer Burger’s 10-year anniversary. A photo of the burger was shared on Instagram with nearly 10,000 followers.
All Points PR landed an Instagram feature with influencer Diana Brandt (@azfoodie) for client Daily Jam. The influencer took to the social media channel to share a photo of a charcuterie board that she crafted with the franchise’s Brunch From Home (BFH) Bundle. The photo was shared with nearly 100,000 followers.
All Points PR secured an influencer visit with @fittyfreckles for client Pancheros. The YouTuber and Instagram blogger visited a local Pancheros location and shared an Instagram story highlighting the restaurant’s shrimp LTO with nearly 10,000 followers.
All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.
All Points PR secured an influencer visit with Brook Scheurn @brookescheurn for client Daily Jam. The influencer stopped by her local restaurant and shared several photos of her visit with more than 36,000 followers on Instagram stories, showing off the concept’s vegan chorizo avocado toast.
All Points PR secured an influencer visit with Wendy Campos @bossbabewendy for client Daily Jam. The influencer visited with her husband and shared several photos and Instagram stories with more than 6,000 followers, highlighting the concept’s chilaquiles.
All Points PR secured an influencer visit with Kristin Paxton, @when_do_we_eat, for client Daily Jam. The Arizona influencer visited a local Daily Jam to try their Nutty Zebra “Swollcakes,” and shared a video of her visit on Instagram with more than 6,000 followers.
All Points PR coordinated an influencer visit with @beerloversofwi for client Aloha Poke Co. The influencer stopped by the franchise’s Milwaukee location and shared several photos of the location and the food with nearly 3,000 followers.