Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down how each platform can be effectively integrated into our client’s social strategy.
Creative and Digital Account Lead Marin McCall kicked off with Facebook, where users spend an average of 34 minutes per day on the platform and nearly 80% access on a mobile device. Video consistently outperforms images and text, with engagement nearly doubling that of text posts. As our clients look to grow their audience on Facebook, it’s important to consider how content appears on mobile and other content mediums to generate greater success.
Next, we heard from Creative and Digital Associate Dylan Pashke about the impact Instagram has on business accounts. With one-third of the most viewed Instagram stories coming from businesses, there is a strong opportunity for growth for our clients. In a recent update, influencers can now tag up to two brands in a sponsored post, a game-changing tactic for our influencer marketing tactics.
With much of our clients’ organic and paid social work focused on LinkedIn, Senior Creative and Digital Account Lead Spencer Abbott shared that people-centric content outperforms the rest. Content posted from personal profiles see 1.5 to 2 times the reach of the same posts from company pages. The greatest takeaway: posting more often from personal profiles and encouraging franchisees to share company blogs, photos and their experiences.
As the latest and continuously evolving social platform, TikTok is a break-out star, with 689 million active users worldwide. Creative and Digital Account Lead Jonathan Bazar shared how TikTok is shaking up social media with its worldwide presence and ability to connect with its audience on a more personal, relatable level.
Katie Lynn Rada, Digital Marketing Lead, jumped in with Google, which generates 93% of all web traffic. On the first page alone, the first five organic results account for 67% of all the clicks, proving that SEO and applicable website content are key to get stronger rankings and traffic.
As an agency, we take a proactive role in promoting social media engagement. Throughout the week, each employee engages with a client’s social account outside of their organic social media calendar, with links to secured press, content marketing pieces or national holiday spotlights.
All Points PR secured influencer with an influencer visit with food blogger @foodie_sob for client Vitality Bowls. The influencer shared an feed photo celebrating National Açai Bowl Day as part of a system-wide campaign.
All Points PR Coordinates Influencer Visit for Health Food Franchise
All Points PR secured influencer with an influencer visit with Courtney @foodindetriot for client Beyond Juicery + Eatery. The influencer shared a feed photo as well as several Instagram stories showcasing their limited-edition St. Patrick’s Day mint chip bowl.
All Points PR Coordinates Influencer Visit for Wing Franchise
All Points PR secured influencer with an influencer visit with Courtney @thefoodcort for client Wing It On! The influencer shared a photo The Dirty Bird chicken sandwich at the new Sandy Springs location.
All Points PR secured influencer with an influencer visit with Murphy @murphymeetsthemountains for client Wag N’ Wash. The influencer shared a video the reasons why she and her pup Murphy are “All Fur” their Broomfield Wag N’ Wash.
All Points PR Lands Influencer Visit for Health Food Franchise
All Points PR landed an influencer visit with Kimberly @dandy.eats for client Vitality Bowls. The foodie shared a photo of a smoothie bowl, panini and smoothies she ordered with nearly 14,000 followers.
All Points PR Lands Influencer Visit for Health Food Franchise
All Points PR landed an influencer visit with Roxy and Steven @apetitediary for client Vitality Bowls. The foodies shared a photo of two smoothie bowls the tried from their local cafe with more than 5,000 followers.
All Points PR landed a social media influencer visit with @uchemedia for client Daily Jam. The influencer visited Daily Jam in Tempe and shared a video as well has highlights on his story showcasing the wide variety of breakfast and brunch dishes the concept offers. The coverage was shared with nearly 100,000 followers.
All Points PR secured influencer coverage with @jadennedwards for client Daily Jam. The local influencer stopped by Daily Jam to try out the new fall LTOs — she shared several photos of her visit to her Instagram story with more than 11,000 followers.
All Points PR landed influencer coverage with @cuisinewithdean, a Portland-based influencer, for client Killer Burger. @cuisinewithdean visited a local Killer Burger restaurant to try out the brand’s LTO, the Jose Mendoza burger, for Killer Burger’s 10-year anniversary. A photo of the burger was shared on Instagram with nearly 10,000 followers.
All Points PR landed an Instagram feature with influencer Diana Brandt (@azfoodie) for client Daily Jam. The influencer took to the social media channel to share a photo of a charcuterie board that she crafted with the franchise’s Brunch From Home (BFH) Bundle. The photo was shared with nearly 100,000 followers.
All Points PR secured an influencer visit with @fittyfreckles for client Pancheros. The YouTuber and Instagram blogger visited a local Pancheros location and shared an Instagram story highlighting the restaurant’s shrimp LTO with nearly 10,000 followers.
All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.
All Points PR secured an influencer visit with Brook Scheurn @brookescheurn for client Daily Jam. The influencer stopped by her local restaurant and shared several photos of her visit with more than 36,000 followers on Instagram stories, showing off the concept’s vegan chorizo avocado toast.
All Points PR secured an influencer visit with Wendy Campos @bossbabewendy for client Daily Jam. The influencer visited with her husband and shared several photos and Instagram stories with more than 6,000 followers, highlighting the concept’s chilaquiles.
All Points PR secured an influencer visit with Kristin Paxton, @when_do_we_eat, for client Daily Jam. The Arizona influencer visited a local Daily Jam to try their Nutty Zebra “Swollcakes,” and shared a video of her visit on Instagram with more than 6,000 followers.
All Points PR coordinated an influencer visit with @beerloversofwi for client Aloha Poke Co. The influencer stopped by the franchise’s Milwaukee location and shared several photos of the location and the food with nearly 3,000 followers.
All Points PR secured a visit with local lifestyle influencer @brittanytrull for client Daily Jam. The influencer visited Daily Jam to try out some of the gluten free menu items in honor of Gluten Free Awareness Month and shared two photos of her visit with more than 5,000 followers.
All Points PR secured an influencer visit with @demibanging for client Tough Mudder Bootcamp. The Arizona-based college blogger visited Tough Mudder Bootcamp Gilbert and shared photos of her visit on Instagram stories with more than 16,000 followers.
All Points PR landed an influencer visit with Mer Norwood @shemovesphx for client Daily Jam. The local food, wellness and travel blogger stopped by Daily Jam for a meal and shared several photos of her visit on her Instagram story with nearly 7,000 followers.
Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before.
As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands are discovering its benefits.
In particular, franchise organizations need to have and manage a LinkedIn Company Page and perhaps one or more Showcase Pages. As the strength of LinkedIn grows, Company Pages are becoming hubs of rich content that can engage current and potential customers, current and future employees and other vital stakeholders such as investors. Plus, the Showcase Pages offer an opportunity to further dial in with your LinkedIn follower base to give those connecting with your business even more relevant information.
For instance, a franchisor may choose to use a LinkedIn Company page to spotlight their products and services for their clients, or to celebrate company successes, new hires or for general organic engagement about relevant news and topical matters. Then, they can leverage the LinkedIn Showcase page to dial in on franchise development topics and advancements so that interested investors can glean entrepreneurial focused content and growth information from the company, thus increasing their interest in buying a franchise.
Plus, the SEO benefits are measurable. Google indexes company pages; meaning that pages serve as a tool for strengthening rank in organic search results. Each search result contains a brief 156-character company description, which should quickly compel potential customers to learn more about the business by clicking on the link.
With more than 300 million members, LinkedIn is a worthwhile investment. People who visit LinkedIn are in a professional mindset and are actively seeking insights to connect even closer with the brands they are engaging with through the social platform.
A well-organized LinkedIn presence for a franchisor can build a loyal fan base, increase investor interest and further develop a company’s identity, especially if it provides thought provoking ideas and offers compelling reasons for LinkedIn members to return or dig deeper through other online means.
At All Points PR, we implement a full LinkedIn strategy for our franchise industry clients, including initial setup and ongoing management. The social media services, which are part of the integrated Franchise PR collection of offerings, aim to leverage innovative communication strategies by creating interactive experiences for a targeted set of customers (consumers, businesses and potential franchisees). To learn more about our services visit allpointspr.com/services.
Children’s Lighthouse Successes Profiled in Exclusive Q&A on Franchise Chatter
All Points PR secured a lengthy Q&A article that Stephen Dixon, vice president of Franchise Development for Children’s Lighthouse Learning Centers. The Q&A feature piece provided a fantastic platform for Stephen to share the key messages about the company, the franchise opportunity and the brand’s value proposition for families. This piece resonated with the franchise insider audience that visits the site.
Franchise industry expert and editor of FranchiseKnowHow Ed Teixeira recently interviewed Roger Murphy, the founder of Murphy Business and Financial Corp., who has been franchising since 2006. Murphy Business and Financial Corp. is a successful operation with 127 operating franchises. All Points PR secured industry-specific exposure for Murphy Business and Financial Corp. to support the organization’s PR and franchise PR efforts.
All Points PR secured high profile exposure on behalf of local nonprofit organization Clearbrook with three top-notch members of Chicago’s media. The publicity efforts were done to support the organization’s primary downtown Chicago fundraising event of the year, “Cooking for Clearbrook,” which is organized by Clearbrook’s volunteer associate board.