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Company Culture: From Seminars to Pizza Parties

The buzz-phrase “company culture” has undoubtedly come up in every professional setting and college classroom over the last several years. Why is this phrase so important and what does it actually mean to employers and their employees? Everyone defines it differently, but the definition of company culture that All Points Public Relations, a Chicago-based franchise … Continued

Storytelling is the Core of Public Relations

Recently, we viewed filmmaker Andrew Stanton’s TED talk, “The Clues to a Great Story,” in which he shares insights about effective storytelling. Stanton, who is best known for helping create movies like Toy Story, WALL-E and Finding Nemo, knows a thing or two about storytelling. Listening to his talk, we were especially inspired and excited … Continued

Expanding Franchise Public Relations Agency

This year has been a year of incredible growth and exciting opportunities for All Points PR. Ahead of celebrating its third anniversary in August, the agency hired eight new employees between March and September of 2014. All of the new hires are young, ambitious and creative millennials, the demographic born in the 1980s and 1990s, … Continued

From Powerplays to Pitching: Similarities Between Sports Reporting and Franchise PR

Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic … Continued

All Points PR Makes Sure Its Clients are Ready for the Big Game

All Points PR keeps its clients at the forefront of editors’ minds, especially when it comes to timely news events and cultural phenomenons. By leveraging the forthcoming Super Bowl, All Points PR positioned Russo’s Restaurants as an innovative leader in its category for separating itself from competition through high quality party catering options. The brand’s targeted investor audience responded … Continued

All Points PR Secures Regional Media Exposure for Educational Childcare Concept

All Points PR secured press coverage with a major daily paper for a rapidly expanding educational childcare franchise. The article focuses on the brand’s franchise development plans for the Kansas City Market, highlighting that the company recently signed an agreement to launch it’s first center in the market.

All Points PR Secures National Media Exposure for Art & Wine Studio

All Points PR secured national press coverage for an art & wine franchise concept with Entrepreneur. The two part article includes tips for women who are interested in stepping into franchising and taking control of their personal and professional destinies. All Points PR’s client is positioned as a franchisor that cares deeply about supporting franchisees … Continued