Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Happy people are productive people. When it comes to boosting morale and participation in the workplace, our agency prioritizes engagement across all fronts. Proactively managing morale is just as important for remote or hybrid environments as it is in person. From quarterly contests to care packages, there are many ways we increase engagement, even in … Read more
Our agency encourages the professional development and growth of our staff through ongoing education. Several of our team members have had opportunities to attend conferences and conventions to better their skillset and network with industry professionals. Senior Account Lead Nicole Odziewa and PR Associate Maddie Darling recently attended the PRNEWS conference in Washington D.C. Together, … Read more
Marketing trends are always changing, and it can be hard to keep up. As we head into 2022, we\’re tackling these trends using the proven methods our team mastered over our 10 years in business in new, innovative ways. Here are five marketing trends that franchises should take note of as we move into 2022. … Read more
It’s hard to believe another year has come and gone. After overcoming the triumphs and tribulations of the pandemic, 2021 truly embodied resilience. With a renewed feeling of hope, brought by vaccines, I’m challenging my staff to live mindfully and be present in the year ahead. Even in our structured hybrid, we still need to … Read more
NIFA virtually welcomed Brittany Driscoll, the co-founder and CEO of Squeeze, to its Q4 gathering to discuss her entrepreneurial journey and how she’s inspiring new and experienced entrepreneurs to meet and exceed their dreams. Prior to launching her own businesses, Brittany spent over a decade in marketing and advertising and an additional four years as … Read more
In this season of gratitude, we caught up with a few of our team members throughout the office to hear what they’re thankful for this holiday season. From personal to professional, we have a lot to give thanks for (including beach views all year even in Deerfield—can you spot it in this video?). Check it … Read more
During our November Seminar our staff got a sneak peek at our new lead qualifying service, launching in early 2022. Senior Director Bailey is spearheading this initiative and shared her learning from early trials. Across the board, our clients share one universal goal: growth. For years we’ve been helping our clients generate leads, and now we … Read more
Though some journalists might like getting spooked outside of work during the Halloween season, sending them lengthy, aggressive pitches with spelling errors will land you in the email graveyard. Here are some tips for how not to scare away reporters: Write a Compelling Subject Line Journalists receive hundreds of pitches every day, and more than … Read more
In continuing our agency’s mission to make a positive impact on the communities where we live and work, our team assisted Good News Partners in remodeling tasks for their facilities as part of our Q3 Positive Impact event. Good News Partners is a non-profit organization committed to ending homelessness in Chicago. As the #1 champion … Read more
