Tag Archives: director’s digest

Director’s Digest: Writing a Winning Award Submission

Director’s Digest: Writing a Winning Award Submission

Winning awards as an organization earns widespread exposure, enhances brand awareness and validates your market position. However, earning these recognitions is a highly competitive process, so your application makes or breaks your opportunity to earn these benefits.

We frequently use our industry and client-specific knowledge to craft stellar award submissions on our clients’ behalf. With our assistance, clients have earned first-time recognition or have climbed significantly on key rankings such as the Entrepreneur Franchise 500, Franchise Times Top 200+, Fast Casual Top Movers and Shakers and more.

Here’s how you can stand out from the crowd and submit an award-winning award application.

Research Opportunities

To take home the gold, so to speak, you’ll spend a great deal of time and resources writing and collecting the information needed for submission. For this reason, you should think critically about your chances of being considered, the exposure the award will bring and the necessary materials needed for submission.

Begin by researching the award and previous winners. Does this award carry weight in your industry? For example, each year, we nominate several clients to Entrepreneur’s Franchise 500 list, considered the world’s first, best and most comprehensive franchise ranking. This list validates our clients as a prime franchise opportunity.

Have a Story Worth Telling

The fundamental part of any application is answering the why—why does your brand stand out among the other applicants? Many of our clients leverage systemwide growth, brand innovation, corporate support and strength to support their application.

If you truly believe your brand has what it takes, gather your team and brainstorm what you should include. What are you doing that your competitors are not? How can you quantify your success and communicate results? Once you determine what information you need, go out and source it.

Put Yourself in the Judges’ Mindset

When drafting a submission, always keep your audience in mind. Read the criteria thoroughly to determine what the judges are considering. With thousands of submissions to weed through, stick to the facts and to the point with snappy examples demonstrating why your brand should win. Keep in mind your existing brand awareness with the judges in particular and start with the basics if necessary.

Getting your award application just right can equate to a valuable third-party endorsement that differentiates you from your competitors.

JoeyLauren Jiracek is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

Director’s Digest: Spreading the Word on Signed Agreements

Director’s Digest: Spreading the Word on Signed Agreements

At All Points, we recognize signed agreements as milestone moments in our clients’ growth journey. A signed agreement is when a new or existing franchisee signs a development deal for a specific territory, and this is the first step towards ownership and the final step in a long line of work for the franchisor’s development team.

We work with brands to leverage these announcements and in turn attract more prospective buyers to the franchise opportunity.  So, how do we strategically spread the message far and wide?

Our integrated approach includes public relations, social media and content marketing working collaboratively to generate owned, earned and paid media. The goal is to leverage signed agreements and use them to showcase our client’s continuous growth and momentum.

Owned media tactics—including lead nurturing emails, blog posts and organic social media—are all created and controlled in-house. The more owned media channels a brand has, the larger their digital footprint, or the power to reach customers and followers. To increase organic impressions, we encourage our clients to share the announcement within their internal communications and encourage franchisees to share the news. Growth announcements benefit the entire franchise, as the brand continues to expand, so does their brand awareness and customer reach.

Drafting and distributing a press release to secure positive media coverage is how we leverage earned media. It’s important when pitching a signed agreement announcement to consider your audience. Is it to the franchise trades or a local business reporter? As always, tailor your approach towards a reporter’s beat to increase your chance for growth coverage.

Email blasts, banner ads, boosted social posts and other forms of paid media, help reach a larger audience beyond organic (non-paid) efforts. A small investment can have a large return, as it drives users to your franchise website to seek out more information on ownership opportunities for themselves.

No matter the tactic, make sure your messaging is consistent across the board. Highlight the caliber of people investing in your concept, and allude to the opportunity for others to develop with your brand. A signed agreement indicates a success story, so incite others to celebrate with you with each development deal that comes.

JoeyLauren Jiracek is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

Director’s Digest: Powering Up for IFA 2020

Director’s Digest: Powering Up for IFA 2020

IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.

Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!

We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.

We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.

If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.

Gautier Lemyze-Young is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.