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All Points PR Logo

Five Skills Every PR Pro Needs

Becoming a well-rounded, consistently reliable and savvy public relations professional takes more than just a degree in the field. From research and communication skills to writing and creativity, a PR pro embraces variety, with each day bringing new challenges to embrace. We asked some PR pros at All Points to share their tips every public … Continued

President’s Point: IFA 2022 Takeaways

This past month, the All Points PR team headed to sunny San Diego for the 2022 International Franchise Association (IFA) annual convention. For the first time since 2020, franchisors, franchisees, suppliers and colleagues gathered together for franchising’s largest annual event to learn, educate and network with various industry professionals. With 10 APPR team members in … Continued

COO’s Corner: Filling Leadership Positions from Within

Nothing is more vital to a company’s long-term health than the cultivation of its future leaders. Not only does leadership development boost employee engagement, great leaders attract, hire and inspire great people. This mission reigns true at All Points, where 100% of our senior staff started as an entry-level associate. We believe in fostering the … Continued

VP Volume 1: Staying Organized with Project Management Tools

When you’re balancing multiple projects, clients and teams, you can find yourself bombarded with incoming everything — emails, texts, calendar reminders, “quick questions.” Being organized is all about how you handle all those requests, conversations and questions, so you can maintain your workflow and deliver projects in a neat and orderly fashion. With so many … Continued

February Seminar Recap: Let’s Convers(ate)!

In a virtual world, cultivating meaningful connections has never been more important. For our latest agency seminar, we teamed up with Convers(ate) to move past the small talk and transactional conversation to explore fun and more meaningful connections. Convers(ate) facilitates virtual experiences that help your team to connect – not only as colleagues but as … Continued

NIFA Q1 Recap: From Zoomies to Master Networkers

As in-person events make a resurgence, you may be feeling a little rusty stepping back into your off-line life. Connecting in-person seems a little foreign nowadays, with our professional lives living on Zoom. Fortunately, the NIFA hosted its quarterly event, From Zoombies to Master Networkers, focused on dusting off your networking skills to make the … Continued

5 Ways to Prioritize Your Employee’s Experience in a Hybrid Workplace

Happy people are productive people. When it comes to boosting morale and participation in the workplace, our agency prioritizes engagement across all fronts. Proactively managing morale is just as important for remote or hybrid environments as it is in person. From quarterly contests to care packages, there are many ways we increase engagement, even in … Continued

January Seminar Recap: Building Reporter Relationships

Our agency encourages the professional development and growth of our staff through ongoing education. Several of our team members have had opportunities to attend conferences and conventions to better their skillset and network with industry professionals. Senior Account Lead Nicole Odziewa and PR Associate Maddie Darling recently attended the PRNEWS conference in Washington D.C. Together, … Continued

5 Franchise Marketing Trends for 2022

Marketing trends are always changing, and it can be hard to keep up. As we head into 2022, we’re tackling these trends using the proven methods our team mastered over our 10 years in business in new, innovative ways. Here are five marketing trends that franchises should take note of as we move into 2022. … Continued