All Points PR Logo
All Points PR Logo

Five Skills Every PR Pro Needs

Becoming a well-rounded, consistently reliable and savvy public relations professional takes more than just a degree in the field. From research and communication skills to writing and creativity, a PR pro embraces variety, with each day bringing new challenges to embrace.

We asked some PR pros at All Points to share their tips every public relations professional needs to succeed:

“Being a news junkie is very helpful in PR! Constantly consuming the news and keeping up with timely current events can help when coming up with angles for our clients and for keeping the interest of reporters.” – Alana Guggenheim, Account Lead

“PR professionals need to be both persistent and strong writers, but I would say being creative and thinking outside of the box is most important. Not only do we want to hook the press with creative pitching ideas, but we also want to impress our clients and our employers with big and unique ideas that go far beyond the ‘traditional’ PR approach.” – Maddie Darling, PR Associate

“I think the biggest thing that makes a PR pro is PERSISTENCY. Persistence is a mission we live by at All Points, and you must be persistent when pitching reporters and getting results from clients. You even have to be persistent by always thinking about how you can put your team in the best position to generate results. Persistency truly is the name of the game when you’re in PR.” – Cole Koretos, Senior Account Lead

“To become a PR pro, you need to be curious and desire to learn more about the world around you. Oftentimes, PR pros are asked to work across multiple industries, from restaurant brands to junk removal services, as well as both B2B and B2C perspectives. Our clients appreciate when we take the time to get to know the ins and outs of their industries and this helps us stay in-tune with all the latest trends and new stories.” – Emily Cashen, PR Account Lead

“It is important to reevaluate your pitch if you find that you are not receiving any traction or responses from reporters. This can look a few different ways: switching up the subject line to better align with a reporter’s typical beat or to mirror their usual article titles, starting a new chain with the reporter or adjusting the pitch to be timelier.” – Rachel Nehring, Senior Account Lead

Are you looking for a workplace that provides exciting client work and a fantastic team? Then All Points might be a fit for you! Check out our career page to see open opportunities.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts