Tag Archives: seminar recap

APPR Seminar: The Guide to UTM Codes

APPR Seminar: The Guide to UTM Codes

The All Points PR team held our monthly seminar, hosted by digital marketing lead Katie Rada, on integrating UTM codes into our social and content tactics. Katie is one of our expert sources of all things analytics and will be leading the charge with transitioning clients over to this tactic.

Hear more from Katie about why we are integrating UTM links with our clients:

As an integrated agency, there’s a lot of moving parts that come together to produce positive results for our clients. Marketing analytics help us to maximize our strategy’s effectiveness and optimize content and paid social efficiency.

A UTM code is a simple string of values that you can attach to the end of a custom URL to track a source, medium or campaign name. As a visitor clicks a link, data is captured, providing details on how a person landed on the webpage.

The most popular UTM builder is Google Analytics. To build a tag, simply fill in your values to generate the link to include in your campaign. Once created, it’s helpful to convert to a short link such as bit.ly for ease of use and sharing.

UTM Best Practices:

  • Use consistent naming conventions. From capital letters to spacing, consistency is critical.
  • Keep a list of all UTM values used to share internally or with the client.
  • Use Google Analytics to see where your traffic is coming from, how your channels and campaigns are performing, and even which links your visitors are clicking to land on your site.

Implementing UTM codes ensures we can properly attribute strong points of each campaign or initiative to their source. This practice will only create more value for our clients as we plan to utilize UTM links across social and content tactics.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

All Points PR Prepares for Safe Return to the Office During June Seminar

All Points PR Prepares for Safe Return to the Office During June Seminar

All Points PR is back in office!

As a world and as an office, we’re all learning how to embrace change. Our June seminar, led virtually via Zoom by COO & Executive Vice President Lauren Izaks on Friday, June 5, provided in-depth information to our team on reopening procedures and in-office safety measures.

Though we’re all facing a new normal, this seminar was an important time for our team to gather and reinforce our mission of persistence. It offered space for us to ask and address questions, align on expectations and share each other’s excitement for a safe return. We’ve found a silver lining in all of the lessons learned over these past few weeks, from mastering our FaceTime and Zoom skills to the power of teamwork and perseverance during challenging times. These lessons will certainly be embraced as we all make this new transition.

It’s been great having members of the team return to the office over the past week, and we look forward to officially welcoming the full team back on Monday, June 22.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.