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Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

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All Points Public Relations Launches Third Annual PRo Community Project to Benefit Chicago Area Nonprofits

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Growing Chicagoland Integrated Public Relations Agency is Celebrating  10th Anniversary in Tandem with Yearly Philanthropic Campaign DEERFIELD, Ill. – All Points Public Relations, a Deerfield family-owned integrated public relations agency, is celebrating a milestone 10-year anniversary this August while gifting its communications services to nonprofits in need. In conjunction with its decade landmark, the agency … Read more

July Seminar Recap: To-Do Lists are Key for Efficiency

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How effective is your to-do list? Does it help you prioritize your day, or is it a never-ending list of tasks that always roll over into the next day? In this month’s agency seminar, Senior Director Bailey Hewitt, PR Account Leads Nicole Odziewa and Rachel Nehring and PR Associate Emily Cashen discussed how we can … Read more

Lambs Farm: All Points PR Gets Their Hands Dirty for Positive Impact Program

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For our agency’s first in-person Positive Impact of the year, we got our hands dirty, beautifying the grounds of Lambs Farm. Our lead Office Manager Katie Lenninger spearheaded the project, connecting us with an organization that makes a positive impact in the lives of those with developmental disabilities. In this labor of love, the APPR … Read more

NIFA Q2 Recap: Creating Your Peloton

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We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q2 June luncheon, “Creating Your Peloton.” It was an informative discussion detailing Peloton’s position as an iconic American brand that disrupted the fitness industry to create a rabid, life-changing community of members spanning digital and physical worlds. Before David J. Miller was a … Read more

APPR Seminar: What You Didn’t Know About Organic Social Media

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Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down … Read more

COO’s Corner: Hiring & Retaining Gen Z

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Move over, Millennials. On the cusp of their professional careers, Generation Z (born between 1996 and 2012) is joining the workforce at an opportune time. As businesses continue to rebound following the pandemic, this presents a large array of opportunities for the next generation of employees. Who exactly is Gen Z? Don’t get confused; while … Read more

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