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Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

APPR Seminar: What You Didn’t Know About Organic Social Media

Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down … Read more

COO’s Corner: Hiring & Retaining Gen Z

Move over, Millennials. On the cusp of their professional careers, Generation Z (born between 1996 and 2012) is joining the workforce at an opportune time. As businesses continue to rebound following the pandemic, this presents a large array of opportunities for the next generation of employees. Who exactly is Gen Z? Don’t get confused; while … Read more

APPR Seminar: Idea Generators Are on the Way to Clients

This month’s seminar, hosted by Senior Director Bailey Hewitt, set the tone for an exciting next few weeks to come. Our idea generators have been shipped to clients and will arrive shortly, and our team couldn’t be more excited to share what we’ve brainstormed together for our clients for the latter half of 2021. As … Read more

COO’s Corner: Stress Awareness Month

April is stress awareness month, and I’m challenging you all to take a moment and reflect on your overall mental wellbeing. Stress is a natural part of life and can be motivating in the short term. However, it’s important to find healthy ways to cope with long-term stress to remain positive, and productive. Feeling burnt … Read more

APPR Seminar: Q3 & Q4 Idea Generators

The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt and Creative & Digital Account Lead Marin McCall, as the agency begins planning Q3 & Q4 idea generators. This biannual planning process is our proactive approach for building integrated strategies for our clients. We call these plans our Idea Generators. … Read more

ATC Healthcare Services Doubles Number of New Medical Facilities Staffed as Demand for Qualified Nurses Soars

Industry Leading Healthcare Staffing Franchise Onboards 107% More New CNAs Compared to Year Before LAKE SUCCESS, N.Y. – To meet the demands of hospitals and medical facilities caring for the massive influxes of COVID-19 patients, ATC Healthcare Services announced that it doubled the number of new facilities it staffs compared to the year before, reaching … Read more