Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q2 June luncheon, “Creating Your Peloton.” It was an informative discussion detailing Peloton’s position as an iconic American brand that disrupted the fitness industry to create a rabid, life-changing community of members spanning digital and physical worlds. Before David J. Miller was a … Read more
Our creative and digital team leverages digital communication strategies across multiple paid and organic channels by creating interactive experiences for a targeted audience, whether that be consumer or franchise development related. For this month’s agency seminar, five members of the APPR Creative and Digital team shared the importance of organic social media and broke down … Read more
Move over, Millennials. On the cusp of their professional careers, Generation Z (born between 1996 and 2012) is joining the workforce at an opportune time. As businesses continue to rebound following the pandemic, this presents a large array of opportunities for the next generation of employees. Who exactly is Gen Z? Don’t get confused; while … Read more
All Points PR secured influencer with an influencer visit with food blogger @foodie_sob for client Vitality Bowls. The influencer shared an feed photo celebrating National Açai Bowl Day as part of a system-wide campaign.
All Points PR secured influencer with an influencer visit with Courtney @foodindetriot for client Beyond Juicery + Eatery. The influencer shared a feed photo as well as several Instagram stories showcasing their limited-edition St. Patrick’s Day mint chip bowl.
All Points PR secured influencer with an influencer visit with Courtney @thefoodcort for client Wing It On! The influencer shared a photo The Dirty Bird chicken sandwich at the new Sandy Springs location.
This month’s seminar, hosted by Senior Director Bailey Hewitt, set the tone for an exciting next few weeks to come. Our idea generators have been shipped to clients and will arrive shortly, and our team couldn’t be more excited to share what we’ve brainstormed together for our clients for the latter half of 2021. As … Read more
April is stress awareness month, and I’m challenging you all to take a moment and reflect on your overall mental wellbeing. Stress is a natural part of life and can be motivating in the short term. However, it’s important to find healthy ways to cope with long-term stress to remain positive, and productive. Feeling burnt … Read more
The All Points PR team held our monthly seminar, hosted by Senior Director Bailey Hewitt and Creative & Digital Account Lead Marin McCall, as the agency begins planning Q3 & Q4 idea generators. This biannual planning process is our proactive approach for building integrated strategies for our clients. We call these plans our Idea Generators. … Read more
