Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social … Read more
The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference … Read more
It’s that time of year again – the All Points PR team is taking a moment to reflect on what we’re thankful for this holiday season. Whether personal or professional, our team has plenty of things to give thanks for. Check it out below. Mackenzie: I’m thankful for the support of family and friends and … Read more
This past spring, the All Points PR team proudly launched The PRo Community Project. Through this exciting initiative, we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program. The All Points team … Read more
It took just two words to start a war – a chicken sandwich war. To keep up with the rising popularity of breaded-chicken sandwiches, Popeyes released its very own sandwich on August 12, 2019. Fans quickly took to social media to share their love for the product, and just two weeks after its launch, Popeyes … Read more
Considering that Halloween is just around the corner, I thought it’d be interesting to discuss something that can be pretty spooky to everyone: crisis communications. No one wants to be in the middle of a public relations crisis, but let’s face it – there’s always the possibility. What matters most in any crisis situation is … Read more
On Thursday, September 19, the All Points PR team volunteered at Cradles to Crayons in Chicago, IL for our third quarter Positive Impact program. Cradles to Crayons is a nonprofit organization that equips children from birth through age 12 living in homeless or low-income situations with the essential items they need to thrive – at … Read more
The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 September Luncheon at Carmine’s in Rosemont. With more than 50 guests in attendance and hosted just a day before the start of Franchise Expo Chicago, the September Luncheon featured a spirited panel discussion, Franchising in 2020: The Opportunities … Read more
The All Points team runs on a strong set of processes and systems to ensure everything in the office runs smoothly, and a great way to encourage fresh ideas regarding these is through seminar. Director Gillian Losh took the lead of our September seminar to explain the purpose and importance of the media training process. … Read more
