Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
The All Points PR team kicked off the new year with our January seminar discussing clear processes and systems to set us up for success. This topic truly excites Senior Director Bailey Hewitt and COO & Executive Vice President Lauren Izaks, who led the charge. Both Lauren and Bailey highlighted how these organizational changes allow … Read more
An election year always serves as a great opportunity for the public relations industry to learn and grow. Considering that 2020 was an election year unlike any other, it’s especially important for PR professionals to take some time to reflect on the timeframe and refine approaches. Here are three big takeaways to consider during an … Read more
Resolution season is well underway. After the year we’ve all had, our goals and areas of focus may be a little different in 2021. Here are five suggested resolutions for those in leadership positions to keep in mind as we all prepare for a successful year ahead! Establish a mentorship program Did you know that … Read more
On Friday, December 18, the All Points PR team gathered virtually over Zoom for our annual holiday party. The festivities kicked off with an end-of-year highlights video put together by COO & Executive Vice President Lauren Izaks. From the International Franchise Association (IFA) Convention in February to virtual happy hours, “twin day” and office game … Read more
The new year is finally upon us, and as I’m sure many of you would agree, it couldn’t have come soon enough. 2020 was a unique time to say the least, and with more promising days now in sight, there’s never been a better time to ensure you’re feeling fresh, focused and ready to take … Read more
The All Points PR team is back with another activity booklet for our Q4 Positive Impact program! This time around, the team is partnering with Kidz Express, an education, mentorship and youth employment organization in Chicago’s South Austin neighborhood, to create a branded activity booklet. The winner of our second annual PRo Community Project, the … Read more
The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social … Read more
The All Points PR team is constantly looking for new ways to stay on the forefront of the industry and explore today’s latest and most pressing topics in public relations, social media and content marketing. Director Gillian Losh and Public Relations Associate Alex Sanchez recently attended the Public Relations Society of America 2019 International Conference … Read more
It’s that time of year again – the All Points PR team is taking a moment to reflect on what we’re thankful for this holiday season. Whether personal or professional, our team has plenty of things to give thanks for. Check it out below. Mackenzie: I’m thankful for the support of family and friends and … Read more
