Blog

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

COO’s Corner: Reflecting on This Year’s PRo Community Project

This past spring, the All Points PR team proudly launched The PRo Community Project. Through this exciting initiative, we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program. The All Points team … Read more

Trending: The Popeyes Chicken Sandwich Craze and the Two-Word Tweet That Started It All

It took just two words to start a war – a chicken sandwich war. To keep up with the rising popularity of breaded-chicken sandwiches, Popeyes released its very own sandwich on August 12, 2019.  Fans quickly took to social media to share their love for the product, and just two weeks after its launch, Popeyes … Read more

President’s Point: Cringe-Worthy Crisis Communications

Considering that Halloween is just around the corner, I thought it’d be interesting to discuss something that can be pretty spooky to everyone: crisis communications. No one wants to be in the middle of a public relations crisis, but let’s face it – there’s always the possibility. What matters most in any crisis situation is … Read more

All Points PR Volunteers at Cradles to Crayons in Chicago for Positive Impact Program

On Thursday, September 19, the All Points PR team volunteered at Cradles to Crayons in Chicago, IL for our third quarter Positive Impact program. Cradles to Crayons is a nonprofit organization that equips children from birth through age 12 living in homeless or low-income situations with the essential items they need to thrive – at … Read more

NIFA Looks Ahead to Franchising in 2020 With a Panel Discussion During the 2019 September Luncheon

The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 September Luncheon at Carmine’s in Rosemont. With more than 50 guests in attendance and hosted just a day before the start of Franchise Expo Chicago, the September Luncheon featured a spirited panel discussion, Franchising in 2020: The Opportunities … Read more

COO’s Corner: Take Control of Your Career with Continued Education

Recent studies have shown that growth opportunities, including continued education, are a top priority for today’s workforce – especially for millennials. In fact, one study found that 87% of millennials rate \”professional or career growth and development opportunities\” as important to them in a job, as opposed to the 69% of non-millennials who answered the … Read more