All Points PR Logo
All Points PR Logo
Post image

2020 Outlook: 5 Top PR and Social Media Trends to Power Up Franchise Sales, Revenues and Brand Awareness

The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social media strategies to Power Up your brand.

As you look ahead to getting the most out of your time at the Convention, make plans to meet with us to learn more about today’s cutting-edge lead generation and revenue-building strategies. Here’s a sneak peek at what we’ll have top of mind at the IFA Convention to energize your franchise in the year ahead. We hope to see you there!

Election Year

With election year just around the corner, the media’s attention will be heavily focused on the political debates and issues. So, how can your franchise development and brand messaging break through the clutter? Timing will be more important than ever, along with the right angles to effectively insert your concept into the conversation.

 User-generated content

The voice of your franchisees and fans can make a huge impact. Strong testimonials reflect well on your brand, and help establish credibility in a time where trust is everything. What platform can you provide to help them share more often about your brand? What’s most important is that the content is authentic.

Functional content

People want to research on their own, and with access to a wide variety of devices and technology platforms, it’s never been easier to do so. What content should you share to create loyalty or interest? Think infographics and short videos – ensure that the content is digestible and, more importantly, adds value for the viewer. 

Community Engagement

Consumers and franchise investors value authenticity and social responsibility, so it’s important for your brand to get involved with organizations that represent your values. When consumers use a product or service of a socially responsible company, they feel like they’re doing their part. The same holds true for franchise investors who want to align with a brand that reflects their values.

Social Media

You only have a few seconds to grab your audience’s attention, so make them count. Do you have a live streaming strategy? Eye-catching imagery on file? Video content with good production value? Create an arsenal of content spanning multiple mediums that can be shared across various platforms – remember that content can and should be repurposed in multiple ways to help you gain the most mileage.

Tags

2020 IFA trends

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts