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Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Trending: The Popeyes Chicken Sandwich Craze and the Two-Word Tweet That Started It All

It took just two words to start a war – a chicken sandwich war. To keep up with the rising popularity of breaded-chicken sandwiches, Popeyes released its very own sandwich on August 12, 2019.  Fans quickly took to social media to share their love for the product, and just two weeks after its launch, Popeyes … Read more