Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Every business strives to generate more transactions. To achieve this, it is important to attract consumers and not only tell them about your brand, but to share a unique perspective or information they did not have prior to visiting your blog, website or social media channel. Content marketing is a mindset that is integrated into … Read more
The award for best performance of Thursday night\’s live production of The Sound Of Music goes to DiGiorno Pizza. As viewers prepared to enjoy the heartwarming theater production of the 1965 film, Digiorno Pizza was cooking up a tasteful treat for the audience. The popular frozen pizza brand had the Twitter-verse hanging on every word … Read more
When it comes to media relations the ultimate goal is to capture the reporters\’ attention and secure an interview for your client. Reporters are inundated with phone calls and emails from publicists everyday and in a world where news is condensed to 140 characters or less, it is important to make your point known succinctly. … Read more
Rarely is securing press coverage easy. It takes hard work and dedication to achieve your PR goals. It is easy to become downtrodden when faced with adversity and stress with your PR work, but a positive attitude is a powerful tool when overcoming obstacles. Fact is, the way you feel about a situation has an … Read more
In today\’s age, anyone can be a journalist. The Internet provides an open forum for the average Joe to share their opinions regarding the news, products, fashion and celeb gossip of the day. Take for example tech fanatic Pete Cashmore. Fascinated by new technologies and the changing landscape of social media, Cashmore decided to forego … Read more
Every public relations professional has been there — your client has some \”news\” they want to see published…that really isn\’t news at all. Great. Your mission is to please the client (who pays you). But, of course, you\’re not going to bribe a reporter with anything but one heck of a storyline. So what do … Read more
When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a … Read more
A Wall Street Journal front-page headline recently grabbed my attention. It read, \”Is All Publicity Good Publicity?\” The answer to that in my mind is emphatically \”No.\” This is especially the case for All Points Public Relations\’ clients. Our clients are businesses and entrepreneurs that are putting an incredible amount of energy, resources, time and … Read more
Thank you to Lake Forest Graduate School of Management for a wonderful alumni networking event this evening. For those of you in the Chicago area considering an MBA with practical application to your careers, I highly recommend it. It has helped me beyond measure. Talking to attendees there tonight got me thinking about being a … Read more
