Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
A Wall Street Journal front-page headline recently grabbed my attention. It read, \”Is All Publicity Good Publicity?\” The answer to that in my mind is emphatically \”No.\” This is especially the case for All Points Public Relations\’ clients. Our clients are businesses and entrepreneurs that are putting an incredible amount of energy, resources, time and … Read more
Thank you to Lake Forest Graduate School of Management for a wonderful alumni networking event this evening. For those of you in the Chicago area considering an MBA with practical application to your careers, I highly recommend it. It has helped me beyond measure. Talking to attendees there tonight got me thinking about being a … Read more
Why are we so enamored with the National Football League? I mean we have an insatiable appetite for pigskin. Television ratings are skyrocketing and the fan base seems more rabid than ever before. Not to mention, the media dissect professional football from every angle possible. Before the game, during the game, after the game, football … Read more
