Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because… We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media Seminars are a fun way to grow professionally We have an excuse for team lunch (need … Read more
This year has been a year of incredible growth and exciting opportunities for All Points PR. Ahead of celebrating its third anniversary in August, the agency hired eight new employees between March and September of 2014. All of the new hires are young, ambitious and creative millennials, the demographic born in the 1980s and 1990s, … Read more
Franchise companies that have ambitious growth plans should consider an integrated public relations strategy. A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at … Read more
Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR: I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic … Read more
The All Points PR team recently took a few minutes to discuss an article that The Washington Post reporter Alyssa Rosenberg filed on the \”worst public relations pitches pegged to Robin William\’s death.\” Among many points Alyssa makes in the article, her story looks at the offensive nature of PR professionals’ attempt to take advantage … Read more
Businesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before. As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands … Read more
2014 FIFA World Cup The most widely viewed and followed sporting event in the world is yet again in full swing. As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the … Read more
Receiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed. Eventually, every new graduate … Read more
On the heels of last week\’s premiere of \”Med Men,\” we saw our favorite 1960s characters appear on the screen for their final season. If you\’ve watched \”Mad Men,\” then you\’ve heard Don Draper\’s brilliance when it comes to public relations, advertising and marketing. If you\’re new to the world of \”Mad Men,\” Glow New … Read more
