Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Few organizations enter the global spotlight with a reputation as established—or as scrutinized—as the Fédération Internationale de Football Association (FIFA). For years, the organization has faced public scrutiny over governance, decision-making and the way it manages the world’s biggest sporting events. Entering the 2026 FIFA World Cup, it had an opportunity to reshape that narrative. … Read more
2014 FIFA World Cup The most widely viewed and followed sporting event in the world is yet again in full swing. As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the … Read more
