All Points PR

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more. TikTok Brand Success Stories With over 4.3 million followers, Duolingo is one of … Read more

United with Ukraine: All Points PR Supports Ukraine Through Positive Impact

Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war. Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience. … Read more

April Seminar Recap: Mastering Account Management

When it comes to leading client accounts, senior account lead Cole Koretos has mastered account management. In his career at All Points, Cole has launched several clients, including Snap Fitness and Killer Burger, swiftly earning their trust and respect. For our latest agency seminar, Cole walked us through how to lead successful accounts from day … Read more

Letters for Our Elders: All Points PR Brings Smiles to Seniors for Positive Impact

Our elders hold a special place in our hearts. Whether it’s a grandparent, teacher, or neighbor, these individuals have influenced us in one way or another. Sadly, there are many seniors that feel isolated and alone, especially given the lack of socialization with the pandemic. As part of our agency’s mission to make a positive … Read more

5 Ways to Prioritize Your Employee’s Experience in a Hybrid Workplace

Happy people are productive people. When it comes to boosting morale and participation in the workplace, our agency prioritizes engagement across all fronts. Proactively managing morale is just as important for remote or hybrid environments as it is in person. From quarterly contests to care packages, there are many ways we increase engagement, even in … Read more

January Seminar Recap: Building Reporter Relationships

Our agency encourages the professional development and growth of our staff through ongoing education. Several of our team members have had opportunities to attend conferences and conventions to better their skillset and network with industry professionals. Senior Account Lead Nicole Odziewa and PR Associate Maddie Darling recently attended the PRNEWS conference in Washington D.C. Together, … Read more

COO’s Corner: Be Present in 2022

It’s hard to believe another year has come and gone. After overcoming the triumphs and tribulations of the pandemic, 2021 truly embodied resilience. With a renewed feeling of hope, brought by vaccines, I’m challenging my staff to live mindfully and be present in the year ahead. Even in our structured hybrid, we still need to … Read more

All Points Team Gives Back with Positive Impact

At All Points, we take great pride in our Positive Impact program, which comprises quarterly initiatives to engage philanthropically with the Chicagoland community. Social responsibility – on both a personal and business level – is an important component of our All Points values. In the last few months, the All Points team has participated in … Read more