June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy
From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more.
TikTok Brand Success Stories
With over 4.3 million followers, Duolingo is one of the greatest brand success stories on the platform. TikTok is having a tangible impact on the company, skyrocketing their app to the top of the Apple Store education charts.
This didn’t happen by chance – Duolingo’s phenomenal success is thanks to a coherent Flicker, Flash, Flare content strategy. Here’s how it works:
- Flicker content – reactive (i.e., participation in viral trends)
- Flash content – proactive (i.e., planned/episodic content)
- Flare content – interactive (i.e., large-scale campaign initiatives)
Their success has other brands jumping in on the action, including Scrub Daddy and several of our own agency clients.
TikTok & the News
Our agency is constantly staying up to date with changing digital trends, and TikTok is no exception. With 52% of people between the ages of 18-29 receiving their news from TikTok, major news outlets are shifting the way they report on the platform.
Our PR Pros have implemented pitching TikTok trends into their repertoire, securing a number of media placements for our clients. Whether it’s sourcing TikTok influencers in local markets or pitching TikTok trends to news stations, we’re always looking for opportunities to involve our clients in the conversation.
TikTok Client Strategies
With more and more people joining the TikTok community, franchise businesses are jumping in on the action. Our agency is leveraging TikTok for many of our client social media strategies, utilizing them to market PR campaigns and to increase brand awareness.
Participating in trending challenges, using top hashtags and leveraging influencer partnerships are great strategic tactics that can grow brands with buzz-worthy content.
Be sure to check out All Points PR on TikTok to keep up with the office.