Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
It’s a new era for mental health. Never before have mental health challenges been more prevalent across the country. One study reported 76% of workers experienced at least one symptom of a mental health condition in the last year, supporting the notion that mental health challenges impact nearly all of us on a regular basis. … Read more
Following the agency’s first summer internship program, we’re thrilled to continue nurturing our relationships with new talent through AP University. AP University serves to establish meaningful partnerships with universities through on-site classroom and student organization visits, speaking engagements and agency tours. We recently hosted Illinois State’s Public Relations Student Society of America (PRSSA) to give … Read more
Winning awards as an organization earns widespread exposure, enhances brand awareness and validates your market position. However, earning these recognitions is a highly competitive process, so your application makes or breaks your opportunity to earn these benefits. We frequently use our industry and client-specific knowledge to craft stellar award submissions on our clients’ behalf. With … Read more
All Points PR secured an influencer visit with Mylan @motivatedbymylan for client Beyond Juicery + Eatery. The influencer visited the Copley Fairlawn location and shared a number of posts including a static in-feed post, IG stories, a TikTok video, which was also repurposed into an IG reel.
All Points PR coordinated an influencer visit with Sarah @sarahleeweaver for client Christian Brothers Automotive. The influencer shared a video to her feed as part of the Keep on Rollin’ campaign with a testimonial on how she valued the kind customer service she experienced during her visit.
Before APPR’s founding, President Jamie Izaks planted his PR roots in both the in-house and agency realms. For this month’s agency seminar, Jamie shared his wealth of experience with our whole team in a media pitching masterclass. Jamie’s presentation broke down the exact steps to increase your chances of securing coverage for our clients. Plan … Read more
Never in its history has the franchise industry been more engaged and more vocal about the issues facing our nation. NIFA sat down virtually with IFA President and CEO Matthew Haller for its Q3 gathering to discuss current IFA initiatives and provide a window into what’s happening in the political sphere. It was an educational event ending … Read more
After more than a year of virtual gatherings that offer little in the way of true networking, client relations and making new connections, All Points PR attended our first major in-person conference, building on team members who attended Franchise Expo South mid-spring this year. Plus, there are more industry gatherings slated for the balance of … Read more
All Points PR coordinated an influencer visit with Michigan influencer @allinicolehart for client LunchboxWax. The beauty blogger shared an Instagram post and several stories taking their followers through their experience at the Troy LunchboxWax location with her 8,500+ followers.
