sales cycle

Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.

Why “Always On” PR Matters During Slower Franchise Sales Cycles

All Points PR, a PR agency dedicated to integrated PR strategies, designed to build brand visibility despite slower franchise sales cycles.

Franchise sales cycles are rarely linear, and recent economic uncertainty has made them even less predictable. Higher borrowing costs, tighter lending conditions and broader concerns about the economy can limit interest, delay decisions and pause deal progress because of bad financing terms. Yet, this doesn’t mean all is lost. In many cases, when the economic … Read more