Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Brands are always looking for new and unique ways to authentically connect with their audience. Influencer partnerships have long been the popular choice to draw in new customers, but one avenue that remains untouched for a number of brands is user-generated content (UGC). Influencer and UGC partnerships are fairly similar, but blending the two strategies … Read more
At All Points, we take great pride in our Positive Impact program, which comprises quarterly initiatives to engage philanthropically with the Chicagoland community. Social responsibility – on both a personal and business level – is an important component of our All Points values. In the last few months, the All Points team has participated in … Read more
When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a … Read more
All Points PR secured a lengthy Q&A article that Stephen Dixon, vice president of Franchise Development for Children\’s Lighthouse Learning Centers. The Q&A feature piece provided a fantastic platform for Stephen to share the key messages about the company, the franchise opportunity and the brand\’s value proposition for families. This piece resonated with the franchise … Read more
To help increase the momentum behind the Children\’s Lighthouse Learning Centers\’ franchise growth plan, All Points PR secured coverage with the Dallas Fort-Worth Business Journal. The overwhelmingly positive article details the growth plan and several of the company\’s expansion successes already under its belt. All Points PR amassed all financial and systemic details prior to … Read more
Thank you to Lake Forest Graduate School of Management for a wonderful alumni networking event this evening. For those of you in the Chicago area considering an MBA with practical application to your careers, I highly recommend it. It has helped me beyond measure. Talking to attendees there tonight got me thinking about being a … Read more
