Public Relations

From Influencers to User-Generated Content: The Path to Authentic Brand Connections

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Brands are always looking for new and unique ways to authentically connect with their audience. Influencer partnerships have long been the popular choice to draw in new customers, but one avenue that remains untouched for a number of brands is user-generated content (UGC). Influencer and UGC partnerships are fairly similar, but blending the two strategies […]

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All Points Team Gives Back with Positive Impact

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“Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations.” This is the mission statement for All Points’

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How it was handled: The Secret Service’s Initial Crisis Communications

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When scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent? I can see right away when a

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Childrens Lighthouse - 12.5.11

Children\’s Lighthouse Successes Profiled in Exclusive Q&A on Franchise Chatter

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All Points PR secured a lengthy Q&A article that Stephen Dixon, vice president of Franchise Development for Children\’s Lighthouse Learning Centers. The Q&A feature piece provided a fantastic platform for Stephen to share the key messages about the company, the franchise opportunity and the brand\’s value proposition for families. This piece resonated with the franchise

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Childrens Lighthouse - 11.22.11

Children\’s Lighthouse Featured in Dallas-Fort Worth Business Journal

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To help increase the momentum behind the Children\’s Lighthouse Learning Centers\’ franchise growth plan, All Points PR secured coverage with the Dallas Fort-Worth Business Journal. The overwhelmingly positive article details the growth plan and several of the company\’s expansion successes already under its belt. All Points PR amassed all financial and systemic details prior to

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