Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
As a franchise PR firm, we stay true to AP Style in all communications possible. When we are consistently tracking news coverage, crafting new pitches or press releases, AP Style has never let us down. With this being said, we were thrilled to see that Amy decided to conduct an “AP Style Boot Camp” for … Read more
3 Workplace Lessons We Can All Learn from Improv Comedy To celebrate the year 2014 and the holidays, All Points’ holiday party involved an improv workshop at one of Chicago’s most popular comedy clubs. Known worldwide for its groundbreaking comedy scene spawning legends like Tina Fey, Amy Poehler and Seth Meyers, Chicago has a reputation … Read more
As the year comes to a close, a perfect opportunity for self-reflection presents itself. Now is the time to look forward to a new year and renew professional ambitions. The truth is that most New Years resolutions fail because they’re often too unattainable. This year try to look at your life more realistically, and set … Read more
Written by All Points Public Relations associate Amy Lecza. When I was 16, I had a job working at a certain home furnishing and décor retailer, and I hated it. I hated the music (a repetitive cycle of 80s and 90s slow jams peppered with love songs from the early 2000s), I hated the menial … Read more
“Integrated PR is a valuable method to consider while consuming news and securing opportunities for our clients,” said PR Associate Samantha Kritt during her presentation last week. As a Chicago-based franchise PR firm and highly skilled team of PR and social media experts, we were excited to see Samantha share some effective strategies as we … Read more
It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a … Read more
Last week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam. Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.” At All Points Public Relations, a Chicago-based franchise PR firm, we support … Read more
The buzz-phrase “company culture” has undoubtedly come up in every professional setting and college classroom over the last several years. Why is this phrase so important and what does it actually mean to employers and their employees? Everyone defines it differently, but the definition of company culture that All Points Public Relations, a Chicago-based franchise … Read more
Recently, we viewed filmmaker Andrew Stanton’s TED talk, “The Clues to a Great Story,” in which he shares insights about effective storytelling. Stanton, who is best known for helping create movies like Toy Story, WALL-E and Finding Nemo, knows a thing or two about storytelling. Listening to his talk, we were especially inspired and excited … Read more
