PR Associate Niveen Saleh Discusses Phone Etiquette in February’s Seminar
At All Points PR, we spend our mornings pitching reporters, editors and producers over the phone. Whether we discuss our clients’ expert roles in their fields, or an achievement they are making to the community, we try to get on the phone as much as possible.
Phone pitching is a great way to establish relationships with the media, and it gives our work more of a human touch. With this being said, there are also a couple of rules that come into play when contacting any member of the press.
This month, we are happy to say that fellow PR Associate Niveen Saleh, decided to tackle this subject in her Monthly Seminar, titled “Phone Etiquette in PR.”
Here is a summary of her key points:
Always ask the reporter if he/she has time to discuss your pitch
- Phone pitches should last a minute or less.
- Focus on the larger story and how your client fits into it.
Don’t be afraid of rejection
- If the reporter doesn’t want to use your pitch, take the opportunity to ask what he/she would be more interested in.
Benefits of phone pitching
- Creates a sense of urgency
- Prompts an immediate response
- Makes you more memorable
Overall, Niveen had a great and visual presentation. She provided helpful tips that are sure to guide any PR professional while calling a member of the press.
Stay tuned for our next Monthly Seminar!
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