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Our PR Associate Samantha Kritt Discusses Integrated PR Strategies at Our Franchise Firm’s Monthly Seminar

“Integrated PR is a valuable method to consider while consuming news and securing opportunities for our clients,” said PR Associate Samantha Kritt during her presentation last week.

As a Chicago-based franchise PR firm and highly skilled team of PR and social media experts, we were excited to see Samantha share some effective strategies as we tap into one another’s talents.

Samantha’s presentation, “Integrating Social Media Into a PR Plan,” provided useful tips to consider in assisting our clients, as well as the many tools at our disposal.

Here is a summary of her key points:

Our reporters, the lovely people who make our job possible, are more than just the stories they write. They have interests, beliefs, and social media accounts that we can follow. You might be surprised to see how many things you have in common, as well as how personable your correspondence becomes. Long story short – it is important to engage with our contacts.

Integrated PR comes into play through driving event awareness. Besides sending out a pitch to reporters, you can use social media to:

  • Tweet from the brand page
  • Research social media influencers in the event’s vicinity.
  • Join trending topics and engage in conversations

Overall, integration is key in all areas of PR and client support. The process of building relationships with the press comes with diligent research, a few re-tweets here and there, and an overall plan to work with more thoughtfulness.

Samantha’s presentation was invaluable to our franchise PR firm. As we consistently work alongside one another, a good boost in knowledge and team morale is always welcome.

Stay tuned for January’s presentation by PR Associate Amy Lecza!


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