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From Influencers to User-Generated Content: The Path to Authentic Brand Connections

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Brands are always looking for new and unique ways to authentically connect with their audience. Influencer partnerships have long been the popular choice to draw in new customers, but one avenue that remains untouched for a number of brands is user-generated content (UGC). Influencer and UGC partnerships are fairly similar, but blending the two strategies […]

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NIFA Q3 2023 | Leading an Industrywide Movement Featuring Geoff Alexander, President & CEO of Wow Bao

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At the recent Northern Illinois Franchise Association’s (NIFA) Q3 gathering, Geoff Alexander, President & CEO of Wow Bao and Managing Partner with Lettuce Entertain You Enterprise (LEYE), led an inspiring presentation on the invaluable lessons he’s learned and the mentors who have guided his career and Wow Bao’s success. During his 30-year tenure with LEYE,

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All Points PR launches 2023 PRo Community Project.

All Points Public Relations’ PRo Community Project: Driving Positive Change for Chicagoland Nonprofits

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At All Points Public Relations, our dedication goes beyond providing exceptional integrated public relations services to our clients. Our commitment to philanthropy is at the core of who we are as a company. That’s why we firmly believe in giving back to our communities and making a positive impact by using our agency’s expertise to

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NIFA Q2 2023 | Beyond Four Walls: The Energy You Give and How to Capture Market Share

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Brand relationships with customers are like a first date. Yes, seriously. At the end of a first date, you have two options: friend zone or take it to the next level. It is no different in brands. Brands who don\’t seek to get out of the friendzone and create brand love, end up focusing the

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Lauren Izaks, COO & Executive Vice President at All Points Public Relations

Revolutionizing the Workplace: How ChatGPT is Changing the Game

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Excitement is brewing over ChatGPT and how it can revolutionize human productivity. The release of ChatGPT has generated an overwhelming public response as the most human-like artificial intelligence (AI) system to date. The powerful tool essentially allows users to research and write through the power of AI, providing answers to a variety of prompts in

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Lauren Izaks, Jamie Izaks, Gregg Majewski, Larry Swets, and Andrew Bleiman

NIFA Q1 2023 | The Power of the Portfolio: How to Form a High-Performing Multi-Brand Franchisor Ownership Group

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For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise

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All Points PR grassroots marketing strategy

Steps to Kick Start a Grassroots Marketing Strategy

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Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up

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NIFA Q4 event

NIFA Q4 | Navigating the Headwinds: How Are Deals Going to Get Done in 2023?

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Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial

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