For emerging franchise brands, it can be difficult to overcome the operational kinks and financial capital required to compete with big-name brands. That’s where umbrella brands come in. Many umbrella franchisors beefed up their portfolios in recent years, investing time and resources to scale emerging concepts to a national audience. The first Northern Illinois Franchise … Continued
We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q3 gathering, International Franchise Association President and CEO Matt Haller led an informative presentation on the state of franchising and what the FAST Act means for the industry. California’s FAST Act: What does it mean for franchising? In the world of franchising, there’s … Continued
The turn of the year is almost here, which means that the IFA Annual Convention is just around the corner! Many will be at the convention looking for ways to amplify their franchise sales, revenues and brand awareness. All Points PR will be there with fresh ideas on how to maximize trending PR and social … Continued