Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Running a great business has a lot of intricacies and in franchising a winning business model is meant to be shared and replicated to be equally as successful if not even more prolific. But a common misconception among leaders of franchise brands in their company’s early franchising stages is that they are ready to support franchisees.
Summer is coming to a close, and if you didn’t address the anticipated seasonal slowdown in franchise sales leads, you’re probably seeking a different solution so you’re not crawling into the end of Q3 next year. It’s typical that summer vacations and shifting routines pull franchise investor attention away from the sales process, but this … Read more
Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight, … Read more
Franchise PR Meets AI: Lessons from a People-First Agency At All Points Public Relations, we’ve spent the past few years testing, learning, and leading with AI to work smarter in achieving our clients’ goals. In franchising, where relationships, strategy, and storytelling drive growth, AI can’t replace the human touch—however, it can help us work efficiently … Read more
Giving back to the community is a pillar for us at All Points PR. Every quarter, our agency gathers for our Positive Impact program to volunteer at a Chicagoland nonprofit. This quarter, we helped pack 25,488 meals with Feed My Starving Children – enough meals to feed 70 children for an entire year! We’re proud … Read more
Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up … Read more
Gratitude is a common theme in November. Between Thanksgiving and the approaching holiday season, many people are expressing what they’re thankful for – The All Points team included. From personal to professional, we have a lot to give thanks for! Hear from a few of the Point People below: “I am thankful for my … Read more
You may know them, have seen them on a Zoom call, or met at an industry conference. Our senior staff exemplifies the highest caliber of individuals, key leaders in designing client strategy, spearheading agency development, and mentoring our younger staff. Let’s learn more about the powerhouse team that works tirelessly for our clients to generate … Read more
From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more. TikTok Brand Success Stories With over 4.3 million followers, Duolingo is one of … Read more
