All Points PR

How to Plan Your Franchise Development Strategy for the New Year

Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year

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Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight, […]

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Franchise PR Meets AI: Lessons from a People-First Agency

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Franchise PR Meets AI: Lessons from a People-First Agency At All Points Public Relations, we’ve spent the past few years testing, learning, and leading with AI to work smarter in achieving our clients’ goals. In franchising, where relationships, strategy, and storytelling drive growth, AI can’t replace the human touch—however, it can help us work efficiently

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All Points PR grassroots marketing strategy

Steps to Kick Start a Grassroots Marketing Strategy

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Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up

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June Seminar Recap: How to Integrate TikTok into Your Brand Marketing Strategy

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From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more. TikTok Brand Success Stories With over 4.3 million followers, Duolingo is one of

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United with Ukraine: All Points PR Supports Ukraine Through Positive Impact

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Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war. Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience.

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Letters for Our Elders: All Points PR Brings Smiles to Seniors for Positive Impact

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Our elders hold a special place in our hearts. Whether it’s a grandparent, teacher, or neighbor, these individuals have influenced us in one way or another. Sadly, there are many seniors that feel isolated and alone, especially given the lack of socialization with the pandemic. As part of our agency’s mission to make a positive

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