Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Athlete partnerships are no longer reserved for national consumer brands with major endorsement budgets. Across franchising, they are becoming more accessible, more localized and in many cases, more strategically relevant than traditional celebrity partnerships.
From wanna-be weather girl to VP of Sales and Strategy, Bailey Hewitt is a rockstar in our agency with a constant desire to grow her skills, take on new challenges and demonstrate leadership on several levels. Since beginning at All Points over eight years ago, Bailey had no idea that her future was in franchising. … Read more
We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q3 gathering, International Franchise Association President and CEO Matt Haller led an informative presentation on the state of franchising and what the FAST Act means for the industry. California\’s FAST Act: What does it mean for franchising? In the world of franchising, there’s … Read more
You may know them, have seen them on a Zoom call, or met at an industry conference. Our senior staff exemplifies the highest caliber of individuals, key leaders in designing client strategy, spearheading agency development, and mentoring our younger staff. Let’s learn more about the powerhouse team that works tirelessly for our clients to generate … Read more
Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience. Once you have a well-optimized website with relevant keywords sprinkled seamlessly … Read more
Finding someone at work to support and encourage you, while also challenging you, is one of the best ways to hone your skills and reach your career goals. Over 70% of Fortune 500 companies have mentoring programs. Why? Because investing in leadership pays off in performance, productivity and innovation. To reap the benefits of mentorship … Read more
From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more. TikTok Brand Success Stories With over 4.3 million followers, Duolingo is one of … Read more
Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war. Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience. … Read more
Ditch the sweatpants, and let’s get back in the office! After two years in work from home mode and perhaps not wearing traditional work-wear, offices across the country are calling their teams back to the office. Our agency has been in our structured hybrid for the last year, with safety always being our top priority … Read more
