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VP Volume: Behind the Scenes with Bailey Hewitt

From wanna-be weather girl to VP of Sales and Strategy, Bailey Hewitt is a rockstar in our agency with a constant desire to grow her skills, take on new challenges and demonstrate leadership on several levels. Since beginning at All Points over eight years ago, Bailey had no idea that her future was in franchising. … Continued

NIFA Q3 Recap: State of Franchising Now & The Future

We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q3 gathering, International Franchise Association President and CEO Matt Haller led an informative presentation on the state of franchising and what the FAST Act means for the industry. California’s FAST Act: What does it mean for franchising? In the world of franchising, there’s … Continued

Leadership Lineup: Get to Know Our Senior Staff

You may know them, have seen them on a Zoom call, or met at an industry conference. Our senior staff exemplifies the highest caliber of individuals, key leaders in designing client strategy, spearheading agency development, and mentoring our younger staff. Let’s learn more about the powerhouse team that works tirelessly for our clients to generate … Continued

SEO 101: How to Optimize Your Website Content with Keywords

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience. Once you have a well-optimized website with relevant keywords sprinkled seamlessly … Continued

Meet Our Point Pals: How to Make Mentorship Relationships Meaningful

Finding someone at work to support and encourage you, while also challenging you, is one of the best ways to hone your skills and reach your career goals. Over 70% of Fortune 500 companies have mentoring programs. Why? Because investing in leadership pays off in performance, productivity and innovation. To reap the benefits of mentorship … Continued

United with Ukraine: All Points PR Supports Ukraine Through Positive Impact

Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war. Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience. … Continued

COO’s Corner: The Great Return to the Office

Ditch the sweatpants, and let’s get back in the office! After two years in work from home mode and perhaps not wearing traditional work-wear, offices across the country are calling their teams back to the office. Our agency has been in our structured hybrid for the last year, with safety always being our top priority … Continued

April Seminar Recap: Mastering Account Management

When it comes to leading client accounts, senior account lead Cole Koretos has mastered account management. In his career at All Points, Cole has launched several clients, including Snap Fitness and Killer Burger, swiftly earning their trust and respect. For our latest agency seminar, Cole walked us through how to lead successful accounts from day … Continued

Agency Archives: MUFC Takeaways

This year’s Multi-Unit Franchising Conference (MUFC) remains one of the most valuable and lively events in franchising. The All Points team headed off to Las Vegas once again to reconnect with clients, bond with industry vendors and grow our professional network. With a wide array of franchisors, multi-unit franchisees and operators, the convention center was … Continued