All Points PR Logo
All Points PR Logo

SEO 101: How to Optimize Your Website Content with Keywords

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience.

Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.

What is SEO?

In simple terms, Search Engine Optimization (SEO) is the process of improving your content (such as blogs, website copy and digital ads) to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.

What are the types of SEO?

When we talk about SEO, there are three different types: on-page SEO, off-page SEO and technical. But what exactly is the difference? Here’s a snapshot:

On-page: On-page SEO refers to any content you control and implement into your site. More or less, on-page SEO is the practice of optimizing your web page’s content for both search engines and users. With on-page optimizations, you’re aiming to make your website more fluid and valuable to users. Some examples include incorporating target keywords in original blogs and site content to increase search rankings (We’ll get into more detail about this later on).

Off-page: Off-page SEO includes all of the “behind the scenes” activity on your website. In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy. This may include managing backlinks from authoritative sources to boost site authority. Without Off-page SEO, your site might struggle to outrank other websites with higher authority and better accessibility.

Technical: Technical SEO refers to the process of optimizing your website so that Google and other search engines are able to interpret it efficiently. (I.e., site speed, duplicate content, ensuring site is mobile friendly Usually, the goal of technical SEO is to ensure that the security and structure of your site meet the expectation of search engine algorithms, and is rewarded in search results accordingly. Your content might be thorough, useful, and well-written, but if it’s difficult to navigate or hard for search engines to find, very few people will ever see it.

How to Incorporate SEO?

Before diving into writing, it’s crucial to begin your writing process with intent. Start by asking yourself, what are consumers looking for in their search? How can your brand provide a solution?

Once you’ve determined your target audience and their web searching behavior, you can begin pulling relevant keywords through Google Keyword Planner or Google Analytics. Some examples include:

  • Smoothie place near me
  • Pizza franchise
  • Restaurant franchise

In order to optimize your content, you need to naturally include those keywords in relevant pages on your site. This can include the title, headings and descriptions. You can also update older content to incorporate those phrases.

However, this doesn’t mean overwhelming your copy with every keyword. Keyword stuffing will come across as spam and penalize your website. A general rule of thumb is to include the targeted phrases twice throughout the copy, aiming to use the keyword within the first 100 words to reassure Google that the page is in fact about that topic.

Prioritize the Reader Experience

Ultimately, we must continue to consider our visitor’s user experience. While optimizing your website sounds scientific, remember the goal is to provide the best user experience possible with relevant and informative content. To learn more about our content marketing services and how we can help optimize your website, reach out to a member of our team.

In the meantime, be sure to check out All Points PR on FacebookTikTok and Instagram to keep up with the office.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts