Our blog is where we share insights from the front lines of franchising, public relations, and marketing. From industry trends and strategic guidance to lessons learned through client work, we offer perspectives designed to help brands stay informed, competitive, and positioned for growth.
Written by All Points Public Relations associate Amy Lecza. When I was 16, I had a job working at a certain home furnishing and décor retailer, and I hated it. I hated the music (a repetitive cycle of 80s and 90s slow jams peppered with love songs from the early 2000s), I hated the menial … Read more
“Integrated PR is a valuable method to consider while consuming news and securing opportunities for our clients,” said PR Associate Samantha Kritt during her presentation last week. As a Chicago-based franchise PR firm and highly skilled team of PR and social media experts, we were excited to see Samantha share some effective strategies as we … Read more
It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a … Read more
Last week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam. Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.” At All Points Public Relations, a Chicago-based franchise PR firm, we support … Read more
The buzz-phrase “company culture” has undoubtedly come up in every professional setting and college classroom over the last several years. Why is this phrase so important and what does it actually mean to employers and their employees? Everyone defines it differently, but the definition of company culture that All Points Public Relations, a Chicago-based franchise … Read more
Recently, we viewed filmmaker Andrew Stanton’s TED talk, “The Clues to a Great Story,” in which he shares insights about effective storytelling. Stanton, who is best known for helping create movies like Toy Story, WALL-E and Finding Nemo, knows a thing or two about storytelling. Listening to his talk, we were especially inspired and excited … Read more
Just recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because… We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media Seminars are a fun way to grow professionally We have an excuse for team lunch (need … Read more
This year has been a year of incredible growth and exciting opportunities for All Points PR. Ahead of celebrating its third anniversary in August, the agency hired eight new employees between March and September of 2014. All of the new hires are young, ambitious and creative millennials, the demographic born in the 1980s and 1990s, … Read more
Franchise companies that have ambitious growth plans should consider an integrated public relations strategy. A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at … Read more
