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Whether you’re a budding brand looking to expand your social reach or an active consumer of social media yourself, chances are, you’ve seen a brand you like or admire taking up space in various social media channels. Brands across every industry are rushing to establish a presence on all platforms – Facebook, Twitter, LinkedIn, Instagram […]

In any field of work, organization and time management are essential. Here at All Points, we have developed several methods of organization to help improve prioritization and time allocation. The benefits of incorporating methods like weekly team meetings, weekly to-do sheets and responsibility charts have allowed the agency to operate more efficiently and produce a

“It’s in the cloud.” There’s a phrase that meant nothing more than an uncommon meteorological event even five years ago. The meaning has since changed – cloud storage has become a common habit for individuals and businesses of all sizes to store and access data, quickly overtaking physical servers. Your run-of-the-mill server is bulky, expensive

If you frequent social media circles like we do at All Points, you’ve been hearing a lot of buzz lately about Meerkat, the newest social media app that’s allegedly ready to take the world by storm. Debuted at South by Southwest (SXSW), the annual music, film and interactive festival held in Austin, Texas, Meerkat enables

As a franchise PR firm, we are constantly juggling the expectations of our clients. Nothing is more important than staying organized and systematic. Organization allows us to have our priorities in check, making it easier to plan for the days, weeks and months ahead. With this in mind, President Jamie Izaks gave a presentation laying

The All Points PR team attended the International Franchise Association (IFA) Convention in February where we were able to mix and mingle with franchise industry insiders and soak up insight that we as a franchise public relations firm thrive on. In particular, we brought back many lessons from social media marketing and content marketing panels,

Written by All Points Public Relations Senior Account Lead Katharine Nichols  Downton Abbey, the clever and colorful British PBS series, has delighted viewers around the world for five seasons with its wit, drama and unmistakably dry one-liners. As an avid follower by night and strategic business communicator by day, I dare to admit that Downton

If someone had told me a year ago that a podcast produced by National Public Radio (NPR) would turn the world upside down, I would have called that person crazy. It’s probably obvious that I’m talking about Serial, the hugely popular and massively addicting podcast produced by Sarah Koenig through NPR’s This American Life, the

At All Points PR, we spend our mornings pitching reporters, editors and producers over the phone. Whether we discuss our clients’ expert roles in their fields, or an achievement they are making to the community, we try to get on the phone as much as possible. Phone pitching is a great way to establish relationships

Business owners, no matter how small the operation, can no longer ignore social media. Make the most of your online presence in 2015 by learning to turn posts into sales. ENGAGEMENT > FOLLOWER COUNT While having millions of followers is great, it’s more important to have an engaged following. Engaged followers buy your product, encourage