All Points PR Logo
All Points PR Logo
Post image

What can we learn from Facebook’s new Instant Articles?

Screen Shot 2015-11-05 at 9.18.13 AMWe can’t go more than a few months without global social media trendsetter Facebook unrolling something new that has us thinking, “why didn’t we think of that before?” In October, Facebook brought to life Instant Articles, which are both interactive and immersive, allowing users to display articles from select outside sites in the Facebook homepage itself. Facebook estimates that the articles load as much as 10 times faster than on standard mobile sites.

Currently, Instant Articles are published from the New York Times, National Geographic, Buzzfeed, NBC News, the Atlantic, the Guardian, BBC News, Spiegel Online, Bild, MTV, Slate, Cosmo, Daily Mail, Huffington Post, the Dodo, Mic, Vox and the Washington Post.

In a study by Smart Insights, data shows that mobile digital media time in America is significantly higher, at 51 percent, than desktop time, at 42 percent. This spells it out pretty clearly – if you’re not reaching your audience through interactive mobile search or display, you’re behind the times – and your competitors are likely providing a satisfactory mobile experience, which could mean missed opportunities for you.

If 80 percent of Americans have a smartphone and 47 percent own a tablet, it’s more important than ever to dedicate the proper time and resources to delivering a positive mobile experience.

For example, one of All Points’ restaurant franchise clients, Russo’s Restaurants, has taken advantage of its huge mobile audience and, in collaboration with All Points, has curated its online content to be easily viewed and accessed via mobile. In fact, Russo’s customers can even order food online – and without the hassle of having to zoom, tilt and navigate a tiny, hard-to-read smartphone screen not suited for the task of easy ordering, they’ve had nothing but positive feedback from guests who can order dinner in just a few taps of a finger.

As you set your budget for 2016, keep in mind the importance of an integrated mobile experience. Click here for more information.


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts